doowned channel, we have talked about the copywriting method of attracting traffic before, so today we will introduce a method of attracting traffic that cross-border sellers cannot ignore – video attracting traffic.
Owned channel is a method that domestic sellers have long tried and found feasible. Domestic sellers have already built their own owned audience pool on social software such as WeChat.
For our overseas business, the method of investing in public domain traffic with high returns and low returns such as advertising on various advertising platforms can no longer meet the needs, so we began to try to build owned channels andTraffic directing WhatsApp, build your own owned audience pool on your Facebook personal account.
// Why use video to attract traffic?
01
Video traffic is low cost
The cost of traditional traffic diversion methods has increased, and the cost of advertising on the platform is high.
Using short videos or live video broadcasts can greatly improve traffic at a low cost.
02
Video marketing reaches faster
Nowadays, it can be said that short videos are popular among all people, and they spread extremely fast. People can watch short videos anytime and anywhere, and attract traffic more quickly.
The effect of live video streaming is even better, as it can clearly and intuitively display selling points and instantly stimulate the desire to buy. Guide users to your own WhatsApp account or group based on their responses, so you can easily draw precise users into your pool.
03
Video traffic is more direct
Videos are more scene-based, and video explanations or live broadcasts are more straightforward than traditional traffic attraction methods, and are more likely to arouse user interest and acceptance.
Cross-border sellers can clearly see the number of video views, views and likes on video platforms such as TikTok and YouTube, and can clearly judge user preferences, thereby outputting videos that are more in line with user tastes based on user preferences.
// How to use video to attract traffic?
01
Account profile
When registering a video account, the first thing you need to complete is the account name and profile. The profile of the account is the most convenient and direct area for attracting traffic. You can leave your own WhatsApp account in the profile to attract traffic. Users can click on you to see the traffic clues you have left.
02
Cover title to attract traffic
A good cover and title are the key points that catch the eye and even determine whether the user clicks on the video. When the user clicks on it, the traffic drainage effect is half successful.
03
Information sharing guide
Instructions are interspersed in the video, such asAdd a WhatsApp account to receive a cross-border sales marketing information gift packageWait, let users feel the value and add.
04
Lead private message
After the account has fans, interested fans will usually send private messages to the blogger. They can prompt in the video that if they have any questions, they can send private messages to the blogger to communicate. This will guide the private messages and then develop into customers and divert traffic to the owned audience pool.
05
leave suspense
The end of the video leaves a suspense, arousing users' curiosity to follow the video account. After becoming a fan, they can then develop and educate themselves into users.
06
intercept flow
You can also "grab" some fans by leaving comments under videos of the same type with high traffic, or comments under competitors' videos, thereby achieving the purpose of attracting traffic.
07
Do video SEO well
To spread good video content, you not only need to upload the video to the video platform, but also do keyword optimization.
Video tags must be well tagged, and as many content-related tags as possible will not only improve video search rankings, but also attract click-through rates among other related video recommendations.
In short, there are many ways to attract traffic. No matter what method is used to attract traffic, the ultimate goal is to convert transactions.
Therefore, the operation after the traffic is attracted is also extremely important, because even if there are already many divers in the owned audience pool, they are watching and watching. At this time, we need to operate well to tap potential users and promote transactions.
We are indispensable at this timeSocialEpochowned audience operation toolsWhatsApp SCRM. Help you better maintain users and improve operational conversion effects.
