// Overview
We know that the ultimate purpose of all advertising, whether active marketing or passive marketing, is to let customers see product information, display the advertisement to those who need it, or promote the brand, or promote transactions.
Advertising platforms fall under the category of passive marketing.
It has a relatively large traffic pool by relying on its own products or gathering various small traffic owners. Some powerful digital advertising companies have the ability to profile their audiences, so the audiences are labeled.
WhatsApp messaging bulk messagingIt belongs to the category of active marketing.
Currently, most ads on the market are sold based on the number of ads. In addition to providing creative ideas (landing page), advertisers also need to provide a target number. The person represented by this target number is the audience in the advertisement.
In other words, the tool/platform of WhatsApp bulk messaging does not provide traffic, but only provides a method to obtain traffic.channelRather than a true advertising platform.
Although they are just tools and channels, most bulk messaging services solve the problem of sending marketing accounts and provide a point-to-point reach capability.
Furthermore, there is a platform on the market that can open the platform to customers and allow them to place their own advertisements. It also provides a complete platform for advertising.WhatsApp’s internal method of acquiring target users, for the content posted by the customer, the customer can completely control and schedule it, and the whole process is visible, which greatly lowers the threshold for promotion and user arrival on social media such as WhatsApp.
// Generation of mobile phone numbers
Speaking of mobile phone numbers, we know that mobile phone numbers are actually separated by semicolons, and there are rules for numbers in various countries.
This rule can be found on Wikipedia, or you can get relevant information at the directory search bar (https://www.chahaoba.com/).
According to the number segment, at least we can know which operator this number segment belongs to. Some number segments are divided into regions and even cities.
We talk about data labels. In fact, operators and regions are the labels for these data.
How to get the mobile phone number based on the number segment? In a simple way, you can pull it from top to bottom in Excel, but the efficiency obviously cannot meet the requirements. The global mobile phone number generator can generate 10 million mobile phone number data within 100 seconds in two ways: sequence and template. The sequence method can get all the data under the number segment at one time, and the template method can generate the beautiful numbers you specify (such as all those ending with 9, 66, etc.).
Take the Philippines as an example: the Philippines international dialing code is 63, and the mobile phone number segment is 10 digits, as shown in the table below
Globe and Smart are the two largest operators in the Philippines. As can be seen from the matrix diagram above, 905 belongs to the Globe operator and 907 belongs to the Smart operator.
So if we want to filter out all mobile numbers in the 905 segment (including empty numbers), we can use the above tools to get it quickly.
// Valid WhatsApp account
With the mobile phone number file, you can use tools or platforms to obtain mobile phone numbers registered with WhatsApp in batches.
The Filter tool uses WhatsApp Channel to work. WhatsApp Channel (channel number) is a WhatsApp account. It is the same as the WhatsApp account we usually use, but it cannot be used on your mobile phone. You can also extract the Channel from your own registered WhatsApp account to use it on this tool.
It consists of three or four columns. If it is three columns, it is the mobile phone number, public key, and private key.
If there are four columns, they are the mobile phone number, public key, private key, and hash value. In fact, the last column can generate the first three columns.
In fact, using three columns will work just fine.
The principle of determining whether a mobile phone number is a WhatsApp account is to use Channel (WhatsApp account) to check whether the mobile phone number in its address book has opened WhatsApp. This is submitted to the WhatsApp server for batch query, so the query speed is relatively fast.
As shown below, it is the filtering effect of the Filter tool.
Filtering effect of a certain platform:
// Active WhatsApp account
Whether an account is active or not is judged based on its last login time. If the account has been logged in within three days, we consider the account to be an active account.
As for whether it is three days or seven days, in fact, everyone can have different definitions.
In any case, the author does not recommend using a one-day time limit, because the WhatsApp server sometimes cannot synchronize your last login time to the server in such a timely manner, so when other accounts are retrieved, they cannot obtain it in such a timely manner.
LastSeenTools
The deny is because the customer has set it not to be visible to everyone, so it cannot be viewed.
In fact, deny (invisible) users can be considered active users. If they know this privacy setting, they most likely use WhatsApp to communicate with friends.
On the platform, just click Get LastSeen to perform activity filtering and finally export the details of the data group.
// Live user profile (User Profile) data
Through relevant technical analysis, the avatar and status of the WhatsApp user can be obtained, and further based on the avatar, the gender and age can be determined.
This piece of data is actually more meaningful. Currently, there are no complete tools on the market, and the platform can provide such a solution.
Combining data from countries, regions, operators, effectiveness, and other social platforms, further analysis will provide relatively complete information about this user. At this time, targeted advertising will further reduce the cost of advertising.
// file splitting tool
Some platforms and even tools cannot import too much data at one time, which will put greater pressure on the platform or tools.
At this time, you can use the split tool to split the file.
This tool can be divided according to the number of copies or the number of rows, which will bring great convenience to everyone's work.
In fact, we need to split and merge files in many scenarios, such as merging orders or splitting a large file according to conditions. This tool can help you and free you from heavy operational work.
// Summary
This article actually talks about a method of making full use of tools and platforms to obtain relatively accurate data within the WhatsApp system. Other methods of obtaining data will be discussed later.
Data plays a fundamental and vital role in the marketing process. The longer you spend here and the more detailed the work you do, the better the conversion effect will be, and you can further save a lot of marketing costs.
