Before starting this topic, we must first understand a question
Why can social e-commerce be successful in the country?
Since we are an e-commerce company, we will start from"People", "Goods" and "Place"Three points of analysis
Why is domestic social e-commerce so popular? And this pattern is likely to be copied toOverseas cross-border e-commerceGo in.
01
"people"
Externally, it is the target customer. This is understandable. Generally, the top level of social e-commerce is KOL or KOC with traffic and resources.
This is the same whether abroad or at home.
Internally, it is also essential to have a complete team resource matching from product to marketing, from store operation to customer operation.
For companies engaged in cross-border e-commerce, this configuration can be used immediately by the company and almost the same team. The only investment that needs to be increased in terms of manpower is to connect the first batch of high-quality Internet celebrities with traffic and the owned audience operators who provide training and management for distributors at all levels.
This configuration is familiar to domestic social e-commerce companies, but for companies doing overseas business, only a few companies have Internet celebrity buyers or excellent Internet celebrity BDs and have considerable Internet celebrity resources.
Therefore, from a "human" perspective, there is no problem at all on the external demand side.
As for the internal staffing, as long as the staffing for traffic diversion and owned-channel operations are handled, everything will go smoothly.
02
"goods"
Products with high repurchase rates, high profit margins, and relatively high prices are very suitable for social e-commerce. However, for cross-border e-commerce products, due to China’s supply chain advantages and overseas market competition, there is relatively little competition.
Compared with independent websites, basically as long as it is sold, the profit margin and price will not be low.
So, in other words, you only need to ensure that your products are highly repurchased and of high quality before you can try the cross-border social e-commerce model.
Here, someone reported that China’s logistics is fast, allowing social e-commerce to succeed. However, the infrastructure of logistics has always evolved simultaneously in a country or region. In other words, if someone has not lived in China for five years and then returned to his country, he will not have a deep understanding of the slow logistics of his country. As long as he has the habit of online shopping or the people around him who have social relationships with him have this habit and have demand for your products, then he will be a customer of cross-border social e-commerce.
03
"field"
For domestic ones, you can use Youzan and Weimeng.
There are also complete social store service providers corresponding to foreign countries, such asSocialEpochowned byLopdeals。
As for traffic channels, foreign countries are even more diversified. As long as you start the business well, your co-founder can be an Internet celebrity on various channels, maybe a blogger on Instagram, a blogger on Youtube, or a Vlog blogger on Tik Tok.
These numerous channels are no worse than domestic Douyin, Weibo, Xiaohongshu, and Zhihu, and they can divert traffic to IM tools.WhatsApp Sedimentation is not a problem at all.
Therefore, we can draw conclusions through the analysis of the above three points.
The future prospects of cross-border social e-commerce are still visible and can be copied.
