The unusual popularity of Douyin in China has set off a traffic boom. Sellers from all walks of life have seized on this traffic and reaped the dividends of short videos.
As the epidemic has pushed live streaming to its peak, the era of nationwide live streaming has arrived!
At the same time, the international version of TikTok has also become popular abroad. Of course, domestic cross-border global expansion bosses cannot miss TikTok, a global expansion product with Chinese genes.
As a result, TikTok has become one of the social media tools for global expansion of cross-border sellers to increase brand awareness and sales.
Today we will briefly introduce TikTok and how to make TikTok videos conveniently and quickly
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About TikTok
TikTok's current user base is growing rapidly, reaching nearly 2 billion, surpassing Instagram, WhatsApp, and YouTube. And it has attracted the attention of celebrities and Internet celebrities with large fans, making TikTok the latest brand promotion and sales medium.
Why is this happening? As the saying goes, a generation will eventually grow old, but there will always be people who are young.
TikTok is young…..
TikTok is a relatively new short video APP. Compared with other existing social media overseas, it is in the development stage. Other social media are basically in the mature stage of development.
TikTok has its own set of push rules, which determine interest based on the number of likes and views, thereby pushing content that users are interested in. Videos of 15 seconds to 60 seconds are more in line with the tastes of young people living in today's fast-paced life. Videos of ten minutes or even longer will make people lose their desire to watch and feel that they are wasting time.
So this is why the active people on TikTok are almost all young people.
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How to use TikTok in China
The registration and login methods for TiktTok mainly include: overseas mobile phone number, Facebook account, ins and other accounts.
Since the international version of TikTok blocks domestic operators, when a user downloads it, the system will determine whether it is a mainland user based on factors such as the mobile phone's operator, network, location, mobile phone language, time zone, etc. If so, then we will not be able to watch it, and the released works will not have views. Therefore, during the process of downloading and using, you need to remove the mobile phone card and VPN to decipher.
Download method:
ios: Unplug the mobile phone card, change the mobile phone language to Traditional Chinese, the time zone and country are determined according to the destination country, turn off positioning, and turn off the advertising function
Log in to a foreign ID account, open the VPN and download TikTok, Facebook, ins, etc. After downloading, just log out of the ID account.
Android: Unplug the phone sim card, change the phone language to Traditional Chinese, time zone, country according to the destination country, turn off positioning, download from Google Store
After the download is completed, register and log in. Register and log in with a foreign mobile phone number or log in to Facebook, ins and other accounts first, and log in to TikTok with a third-party account.
After logging in, complete your information, set signatures, etc. After all settings are completed, you can watch videos, watch content you are interested in, and watch content of the same type as your own products. You can like and comment on celebrity works appropriately.
In addition, every time you log into TikTok in the future, you need to pay attention to:
Confirm to remove the card, or use an overseas card
Confirm that the time zone and language have been modified
Positioning turns on virtual positioning
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How to create TikTok content
Editing tools:
Mobile version:
◆ Inshot: A video editing software specially designed for the popular foreign social networking site INS. It is simple and easy to use, but many of them require payment.
◆ Cutting: Easy to use, an app specially made in Douyin style, it is also easy to use and has good results (recommended)
◆ Kuaiying: supports iOS and Android systems, with powerful video editing functions
PC:
◆ edius: It requires low computer configuration, simple software interface, complete functions and supports many formats.
◆ VideoStudio: Between professional and non-professional editing software, I personally feel that the picture is a bit poor
◆ Love Editing: Simple and easy to use, suitable for beginners
◆ pr: Professional editing software with good effects and powerful functions
◆ Ae: A very powerful special effects production software, but it is not suitable for novices and is not recommended for novice editors.
The editor still recommends that you use mobile phone software to make TikTok short videos. It is simple and easy to use and very convenient. Taking movie editing as an example, you only need to open the software, adjust the canvas to the display size of TikTok, import the materials, and then you can complete editing, color correction, subtitles, voice, background music, etc. The effect is not very good. Of course, you can use PR for advanced
With editing software comes video production:
Original or ported
For newbies, porting is also a feasible method. You can port some high-quality videos from YouTube, because making original videos is really laborious and time-consuming.
But remember: Porting is not just about ripping off other people’s videos. You still need to combine your own products to make some high-quality clips. Pay special attention to copyright issues for BGM. However, the increase in fans through transportation is short-term, so it is recommended to upload more original videos.
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How does TikTok attract traffic and monetize?
Everything we do is for the final customer acquisition transaction to be monetized, so how does TikTok achieve monetization?
◆ Links jump to store product links to sell goods. However, this feature is currently only available in some countries and regions.
◆ Cooperate with some celebrities and let them help promote and monetize goods
◆ Carry out traffic conversion through YouTube, WhatsApp, Facebook, etc.This is also a good way to accumulate your own owned audience and win customers.
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