Google's dominance of the global search engine has never been shaken. Except for a few countries in the world, Google basically has a monopoly. According to StatCounter Global Stats, Google’s global search market share in 2019 was 92.63%, which is an astonishing figure, leaving other search engines far behind.
As a global expansion company, how can we ignore overseas market promotion?google ads? In addition to the Google search engine itself, Google search advertising also includes a large number of search network partners. There are more than 5 million display advertising partners in the display advertising network. Advertising forms are diverse and can display images, text and videos, using rich materials to impress users and attract users to take action. Unlike Facebook's charge-by-impressions, in Google Ads you can choose to charge by clicks, which means that your ads will not incur fees when they are displayed in front of users. Google will only charge fees after users click on your ads. In addition, as a technology giant that focuses on user experience, Google has an extremely smart anti-cheating system. Fees incurred due to repeated clicks and fraudulent traffic will be refunded to the account within a certain period of time, fully ensuring the interests of customers.
AndSocialEpochAs a company specializing in providing WhatsApp customer relationship management systems and marketing services to enterprises, we are committed to helping customers establish and optimizeWhatsApp MarketingFor companies, why should we recommend Google Ads to everyone? Isn’t it because Google’s thighs are really thick?
Coming to the topic, what I want to introduce to you here is how to divert traffic to WhatsApp through Google ads.
Prerequisite: A Google Ads account.
1. Google Search Ads
Google search ads are ads based on user search keywords. The advantage is that the traffic is very precise. As for the disadvantage, of course it is expensive and harmful...
A: Develop a delivery plan.
Before launching Google search ads, it is necessary to formulate a delivery plan, and determining the keywords to be launched is the main task. Use Keyword Planner to plan keywords and select appropriate keywords based on your industry. For example, you want to launch an online earning website and launch it in the Indian market, and you want to direct users to your WhatsApp customer service account. The web page to be launched is ready. The WhatsApp contact button is suspended at the bottom of the page. The text and pictures of the page design are very attractive to attract users to take action and click the contact button.
After entering the Keyword Planner, select "Discover New Keywords", enter earn money, select the country and language to be placed, and click "Get Results".
Then select the search network as "Google and search network partners" to see more complete and rich data. The results are as shown in the figure below.
Note:In the process of collecting keywords, you can also find some words that contain the keywords you want to advertise, but are not related to your industry. At this time, you can add them to your account as negative words in advance to avoid unnecessary waste of advertising fees. For search advertising, adding negative keywords is very important, and it can be said that it directly affects the effect of advertising.
B: The second big part of search advertising is creating ads.
Taking SocialEpoch as an example, you can create responsive search ads and expanded text ads. Displayed as shown below.
Google will update advertising formats or launch new features from time to time. Adaptive search ads are a new advertising format launched in the past two years. When placing Google ads, you can pay more attention to Google’s newly updated content and try to use it. You will often find surprising discoveries.
2.Google Display Ads
A: You can choose to exclude APP traffic
Google Display Ads will be displayed on Google’s Display Advertising Network, including many websites and apps. Generally speaking, the quality of traffic in the APP is very poor and the traffic is huge. For those who are not familiar with it, it is recommended to directly exclude all APP traffic at the beginning of the launch to avoid unnecessary waste of advertising budget. Check all 141 application categories to exclude APP traffic.
B: Advertising positioning.
Unlike Google search ads, the positioning method of display ads is more flexible and can combine multiple options, such as keywords + topics, audience groups + audience characteristics, etc. Interested friends can do more research on the audience groups, and there is a lot of room for them to use.
C: Advertising form.
The ad type of display ads is responsive display ads, which can add multiple images, videos, titles, and descriptions. The system will automatically combine the ads with the best performance for display based on the effect of the ad combination.
Finally, let’s talk about the WhatsApp account suspension problem that everyone often encounters. Google's traffic is very large. If the posted page's WhatsApp account influxes a large number of customers in a short period of time, WhatsApp's anti-cheating system may be triggered at this time, and there will be a risk of account suspension. Just like the Southeast Asian customer mentioned in the previous article, others actively added their WhatsApp and never actively flirted with others, but their account was inexplicably blocked, which was very distressing. At this time it should beSocialEpoch WhatsApp diversion treasure
1. Generate WhatsApp diversion link with one click
2. Automatically and randomly divert customers to multiple WhatsApp customer service accounts
3. Customized user greetings
Perfectly divert your huge traffic and greatly reduce the risk of account suspension!
About SocialEpoch
Become a WhatsApp social marketing service expert and help brands gain revenue through social marketing!
SocialEpoch has launched a series of marketing system services for WhatsApp to assist cooperative customers in building an efficient operation system for customer management and customer drainage for WhatsApp marketing.
The first SocialEpoch WhatsApp SCRM customer management system is launched to help cooperative customers improve the efficiency of sales and customer service management: it can coordinate the matching of multiple customer service agents and WhatsApp customer service accounts; communication messages from all customer service agents and customer service accounts are automatically synchronized to the cloud, so that customer data can be continuously saved and reviewed; intelligent reply messages are implemented so that customer service can work efficiently 24 hours a day.
At the same time, SocialEpoch provides WhatsApp traffic diversion services, including WhatsApp bulk messaging, WhatsApp group creation and bulk messaging, to help cooperative customers acquire accurate new customers in the blue ocean of WhatsApp traffic.
On the basis of the traffic drainage and customer service marketing system, in 2020 SocialEpoch will launch an empowerment system that combines social marketing methodology, social e-commerce platform, social customer traffic, social marketing system, and service consultation to provide a complete solution for Chinese brands' global expansion in social e-commerce.
