In the process of serving customers, I found that most people haveSocialEpochIn fact, I’m still not very clear about what I can do for you. Even if I have been a customer on WhatsApp for many years, I still don’t know what I can do for you.WhatsApp marketingIn fact, the power of mining is not enough. Therefore, it is necessary to briefly explain it here so that everyone can have a comprehensive understanding and then use it as needed according to their own business conditions.
SocialEpoch generally provides bulk messaging services, group services, and SCRM tool services for everyone.
As shown in the figure, the main bodies on the right are bulk messaging services and group services, which are more marketing-oriented. On the left is the SCRM tool, which is more management-oriented.
01bulk messaging service (Bulk Sender)
At present, it is mainly the manual delivery model. This model has also been introduced in previous articles. Whether it is the delivery model or the online credit model, it is just a different service method and has no impact on the advertising effect. The advertiser only needs to prepare the advertising copy and the contact list of the audience, and SocialEpoch arranges the operation personnel to connect and submit it to the SocialEpoch backend for resource scheduling and queuing for delivery. This method is charged according to the number of items sent. The number of items sent can be considered as the CPM billing method. Other charging methods such as CPA, CPS, and CPC are not provided.
Process:
1. Submit advertising copy and contact person to the operator manually;
2. SocialEpoch filters valid WhatsApp accounts for free;
3. The advertiser pays in advance according to the valid WhatsApp account;
4. The customer service staff submits it to the backend and schedules and sends it according to the task situation;
5. After sending, submit the report to the advertiser.
02Group Sender
Here are two services, one is a new group service and the other is a public group service.
Regardless of whether it is a new group or a public group, the essence is group bulk messaging, that is, advertising and marketing in the group. For new groups, when establishing a group, you can send a welcome message to all group members. This welcome message is actually an advertisement. For public groups, there is a scheduled sending function. The essence is that the marketing account joins the group, sends, exits, and so on. For new groups, SocialEpoch will create a group based on the contacts provided by the advertiser, and will send out an advertising message at the same time.
Advertisers can specify the group name, group avatar, group description information, group administrator, customer service number, advertising copy, and whether only administrators can speak. But these are not necessary. For example, you don't have to worry about how to create a group. Who will be the administrator? You just need to create the group and send the information. SocialEpoch is responsible for establishing groups and finally providing a list of group links for all groups. If the administrator is provided by the advertiser, or there is a customer service number, there is actually no need to provide group links.
Process: 1. The advertiser provides advertising copy and a contact list for group building according to the specified template.
2. Fill in the template, mainly the group name, group picture, group administrator number, and customer service number;
3. Create a group and send information;
4. Delivery group link list.
The public group service is provided in the form of a PC tool. This tool can use the advertiser's own customer service account or own marketing account to scan the QR code to log in to the system, search for groups, add groups, schedule bulk messaging in the group, and export group member information with one click.
03 SCRM tools（SCRM Tool）
SCRM tools focus on management and carry the users acquired by the above two traffic diversion methods.
Each of our customer assets is important, and customer service numbers are even more important. How to efficiently monetize customers who have finally spent time and money to acquire them is an important issue.
The main features are:
a. For multiple seats, each seat has one license;
b. Multi-terminal: One agent manages 5 WhatsApp accounts;
c. Cloud synchronization: all chat information is backed up in the cloud;
d. Structured tags: Contacts and messages can be managed using structured tags;
e. Automatic reply: simple reply based on configured keywords;
f. Quick reply: call out quick keywords for commonly used words;
g. Desensitization: contact information customer service personnel cannot directly see mobile phone number information;
h. Quickly add contacts;
i. Diversion treasure means leaving only one customer service link on the front end, which we can assign to different customer service personnel as needed.
04Others
Screening of target customer data:
Validity screening; activity screening; gender and age screening
Query api, bulk messaging, groups, and scrm can all provide interfaces for third parties to use; WhatsApp Channel: Those who are not in the industry may not be very clear about this. In fact, this is a WhatsApp account, but we know that WhatsApp cannot be migrated from one mobile phone to another, but WhatsApp Channel can. Once you get this Channel, you can use it on specialized software, such as filtering and bulk messaging.
05Summary
SocialEpoch With marketing on the right hand and management on the left hand, we will continue to collect market demand, constantly improve our product system, constantly upgrade our own organizational capabilities, continuously improve our ability to serve customers, and build our own customer success team. The current description is only the current services provided to you. We will quickly iterate in the future to provide you with more effective and valuable services. No matter how the situation changes, SocialEpoch's purpose of being value-oriented, customer satisfaction, and maximizing customer benefits remains unchanged.
