Cross-border salespeople use this thing every day, but they always fall in love with each other.

Yes, it’s a foreign language!

Once you want to enter the cross-border sales industry, no matter whether you are a ten-year veteran or a graduate preparing to get started, your daily routine is:

• After the new rain in the empty mountain, I amlearn foreign language；
• If you want to see a thousand miles away, I am herelearn foreign language；
• When my parents heard that my daughter was coming, I was there.learn foreign language；
• On the wedding night, I'm herelearn foreign language；
• The wind is rustling and the water is cold. I am a strong man.learn foreign language；
• Two orioles sang in the green willows, and the egrets were also therelearn foreign language；
• My talents are destined to be useful, everyone is herelearn foreign language。

There are endless foreign languages to learn and endless cross-border sales hardships to endure. There are a lot of questions and answers about "Do cross-border sellers need to learn English well?" In fact, the answers are all in our hearts. In fact, it is not just the most common English. Foreign languages ​​such as English, French, Russian, Japanese, and Korean are all necessary tools for cross-border sellers. However, the energy and spirit of people in the workplace are limited. How many people can be a little language genius, capable of all kinds of martial arts?

Translation has naturally become the only way for many cross-border sellers. There are two ways: human translation and software translation.

• human translationEverything is good, but it is expensive. If the order is not fulfilled, it will be "losing both the wife and the soldiers".
• Software translationEveryone uses it more. However, if you are communicating with customers now, you still have two interfaces open: one side is for customer communication, and the other side is the translation software, and the two interfaces (software) switch back and forth for communication. Then, the following content is worthy of your careful reading.

tell a story

Lao Zhang is a cross-border sales veteran who has been in the industry for ten years. Recently, he was defeated by a newly graduated intern.

Here's the thing: The company gives the list of unintentional prospects from previous sales follow-up to new people for follow-up and learning. As a result, an intern actually placed an order among them, with a transaction volume of 130,000, and this customer was directly followed up by Lao Zhang before.

As soon as the news came out, Lao Zhang couldn't help but couldn't help but wonder about the reason:

It turned out that he was at a disadvantage because his communication efficiency with customers was too slow. The customer speaks Kazakh. As mentioned before, Lao Zhang switches back and forth between the dialogue and translation interface. When a customer asks a question, he will copy the content into the translator and translate it. After clarifying the customer's problem, he will type a reply, then translate the reply, and finally copy and paste the translated content and send it to the customer.

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• The picture accompanying the historical article has expired

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• The picture accompanying the historical article has expired

On the other end, customers who didn't know why felt that Lao Zhang was too slow to communicate. It took him a long time to respond to a question, so he questioned Lao Zhang's professionalism and had a bad impression of the company, so the order naturally ceased to exist.

Like Lao Zhang, the intern did not speak Kazakh. The difference was that after he found that switching back and forth between WhatsApp and the translation software was too slow to communicate, the newbie was not afraid to delve into it and search for various optimization solutions, which really helped him find a more efficient communication method. Then, this is how he communicates with customers.

The picture accompanying the historical article has expired

The picture accompanying the historical article has expired

In the chat interface, customer messages canOne-click translation, the reply can directly edit the content after translationSend with one click, the whole process does not require switching back and forth between multiple interfaces, and communication is smooth and efficient.

This small difference seemed to open a hole, allowing customers to change their original impressions and attitudes, decide to re-understand the company's products, and then place large orders later.

Details determine success or failure, so to speak. In this battle, the selection of translation tools and the optimization of translation efficiency are the keys to promoting transactions.Maybe you have lost orders like Lao Zhang, and the reason may be here.

• Is it important that foreign languages fall in love with cross-border sellers?
• The answer is self-evident. But cross-border sellers are not omnipotent. Even if you study hard and are proficient in English, you cannot guarantee that communication with customers will be smooth and the transaction process will be problem-free. This is an era of anxiety, and it is also an era of solving anxiety. If you don’t know many foreign languages, you can choose to use translation to complete communication; switching back and forth with third-party translators is cumbersome and slow, which can be avoided by using more efficient software. The second half of life and career is also about skills.