The inquiry and acceptance process of international trading companies has the characteristics of long links and multiple roles. Many marketing and sales people focus on how to communicate and transform in the later stage, often ignoring the importance of the customer acceptance stage.
The choice of which platform and form to undertake, the communication and dialogue during the undertaking, and the targeted introduction of customers after the undertaking all play a decisive value in the feedback of the entire operation. At a time when customers are becoming more online, social, and digital, many companies choose social platforms such as WhatsApp to handle customer inquiries, but the detail of WhatsApp’s live code function is often overlooked. It is similar to WeChat live code, but it can bring unexpected convenience to enterprises.
When actually accepting customers, companies are often troubled by many problems. The large amount of customer data makes it difficult to respond in a timely manner and the customer experience is greatly reduced; the source channels of customers are complex and difficult to clearly distinguish, making it impossible for companies to accurately analyze the market and customer groups; customer follow-up is even more confusing, making it difficult to obtain valuable information to guide subsequent business.
The WhatsApp diversion tool live code launched by SocialEpoch can perfectly solve these problems. Enterprises only need to place carefully designed QR codes or links on their websites, social media homepages or offline printed materials, and customers can quickly add WhatsApp friends or enter exclusive groups with just one scan. At the same time, enterprises can introduce customer content in detail based on the source of the live code scanned by the customer. This function facilitates customer service to quickly lock customer data and establish effective communication with customers as soon as possible, greatly improving communication efficiency.
The rules for assigning WhatsApp live codes are very flexible, and there are three options to choose from. Random allocation can evenly distribute customers to different customer service to avoid overburdening a certain customer service; sequential allocation allocates customers to customer service in a clear order in a set order; maintaining the same IP rule, customers with the same IP have fixed access to one WhatsApp, which helps to provide consistent and exclusive services for specific customer groups.
Moreover, as long as the front-end QR code or link remains unchanged, the backend can flexibly adjust the WhatsApp accounts/groups that receive customers, so that the content materials released by the company do not have to worry about failure to attract traffic.
In addition, this live code tool also supports the offload link preview function. Enterprises can freely edit the title description and select attractive preview images, so that customers can have a preliminary understanding of the relevant content before scanning, making it more convenient and user-friendly to use, which greatly optimizes the customer acceptance process.
