When the electronic screen in the office building elevator played advertisements for Double Day (Christmas + New Year's Day) promotions in a loop, and the cheerful sound of bells floated out in the air-conditioning, everyone realized that the end of 2025 has arrived, and the new year is just around the corner. Mr. Li, who is engaged in the 3C accessories business in Zhejiang, stood by the floor-to-ceiling window of his office, staring at the performance report on his computer. The red figure of average monthly sales of 300,000 WhatsApp owned channels was particularly eye-catching in the full screen of data. All accounts in the company were banned only three times throughout the year, and the customer repurchase rate increased by 28% compared with last year.
On the other hand, in the industry group, many colleagues are still complaining: They want to take advantage of Black Friday and Christmas to rush to close orders, bulk messaging two new product news, and their WhatsApp accounts are directly blocked; thousands of customers are piled up in the account, and it is completely unclear who is highly interested and who should follow up. In fact, Mr. Li also encountered the same pitfall at this time last year: last year, in order to boost year-end performance, he released all bulk messaging messages. The open rate was only 3%. More than 10 old customers were directly blocked. Two accounts that he had maintained for a year were blocked due to high-frequency marketing. More than 80 potential customers were instantly disconnected, and even the New Year's Eve mood was compromised.
The real turning point started with using SalesEpoch to build a precise WhatsApp operation system. Mr. Li often said that cross-border sellers are owned channels. Many people think it is a joke. In fact, only those who do it seriously know the value. Mr. Li’s experience is that he refuses to cast a wide net in marketing, which is easy to reach risk control and annoys customers. The core of SalesEpoch is to help him turn blind casting into precise irrigation.
The first step is to draw a portrait of the client. Now Mr. Li's team will label each WhatsApp customer with multiple tags of source + intention + region + demand: European and American customers with high intention from the Canton Fair bid for exhibition + high intention + Europe and the United States + 3C accessories, and those who asked about fast charging heads but did not place an order asked for fast charging + no quotation + Southeast Asia. A new employee can figure out the customer situation within 3 days of taking over, and there has never been an ulterior motive of sending a 110V quotation to a European customer. Precise tags make marketing no longer blind. When launching new products, we only select high-intent + unquoted customer groups. We send double-day benefit messages to avoid customers who pay attention to new products. The open rate of bulk messaging directly increases from 3% to 27%.
Account risk reduction and account warming are to maintain the bottom line of performance. SalesEpoch system settings can be flexibly adapted to WhatsApp rules: a single account can actively reach no more than 200 people in a single day, and the message interval can be set to more than 30 seconds. These can be set flexibly. Mr. Li's four accounts are operated according to the cold start - growth stage - stable stage ladder. The ban rate this year has dropped from 30% last year to less than 5%, and customer assets have never been lost again.
What’s even more worry-free is automated follow-up and data retention. After the customer sends the sample, SalesEpoch can set a return visit schedule reminder and push a preset message of trial feedback + a certain exclusive discount. All customer data and chat records will be automatically synchronized to the CRM. Even if employees leave, customer data will be desensitized and retained, and transferred with one click, completely eliminating the hidden dangers of people leaving and flying.
This year's double holiday, this strategy made Mr. Li even more popular: using tags to filter out European + high intention + unordered customers, push customized quotations with certification, and cooperate with SalesEpoch's scheduled sending function to accurately match customers' working hours to reach them, and he won more than 20 orders on the same day.
Now that 2025 is coming to an end, many cross-border sellers have begun to review their annual performance and are also worried about breakthroughs in the new year. In fact, as the cost of cross-border salescustomer acquisition is getting higher and higher, instead of internal friction due to bans and omissions, it is better to use the right tools to spend your energy on the cutting edge. SalesEpoch helps cross-border sellers optimize operational logic from precise customer marketing, safe account retention to sales efficiency improvement, making WhatsApp owned channels no longer a metaphysics but a cash cow for stable orders.
In the new year, do you want to get rid of the dilemma of deleting bulk messaging and not familiarizing yourself with customers? It is better to start by using SalesEpoch to build a precise operation system. Send a private message to customer service to receive a free test, unlock the secret of high WhatsApp conversion, and take your performance to a new level next year!
