For many cross-border sales groups, it is often a new individual operation model that works alone, with one or two team members. However, it is the operation team of these two people that not only has the ability to move a thousand pounds when operating, but also can achieve all kinds of martial arts.
In the operational design and practical operations, they will streamline work efficiency and quality, and even focus on and open up one or two operating models, and they will also achieve amazing results. Their stories tell us that new individuals can not only do global expansion, but also do WhatsApp marketing well.
01 WhatsApp batch owned channel conversion
The way to reach customers is sometimes even more important than customer acquisition. Many cross-border groups have left a large amount of historical customer data in their hands before starting WhatsApp marketing operations. Most of this data is WhatsApp numbers or mobile phone accounts. At this time, through the ultimate batch classification bulk messaging method, new individuals can repeatedly reach a large number of potential customer groups, and through continuous marketing contacts, seize customer business opportunities and promote conversion.
Their WhatsApp marketing and sales are simple and direct, making full use of historical data, constantly using batch releases to reach customers extensively, quickly discovering and converting customers in need, and at the same time implementing a batch owned-channel operations model. For many B2C global expansion entrepreneurial individuals, it is a very efficient, convenient and streamlined marketing operation method.
02 Use technology + methods to enhance individual abilities
New individuals will face more and greater challenges than organizations. Organizations have the advantage of unity, collaboration and cooperation. For new individuals in global expansion, their individual abilities are relatively limited, so they must use appropriate technologies and methods to enhance their individual abilities.
language communication skills
In WhatsApp marketing, automatic translation and one-click sending functions can be combined to solve language and text communication barriers and reduce the tediousness of multi-end translation switching. Facing customer groups in different countries and languages, new individuals can also communicate and sell goods seamlessly.
Business risk resistance
New individuals working alone need to enhance their ability to resist risks in various ways. This is what many new individual customers do:
- For customer data, add and retain it in the form of multi-account access and diversion, instead of retaining all customer data in one operating account;
- Use the account suspension customer data transfer function to migrate the customer data of blocked accounts to new accounts to avoid the problem of customer data loss;
- Make a backup of chat content. The content of customer communication is important information for the transaction interaction between the two parties. Backup can avoid communication misunderstandings and information loss, which is even more important for new individuals who work alone.
Individual customer acquisition capabilities
Customer acquisition is the eternal pursuit of every merchant brand. In the case of high investment threshold and high budget, combined with the operation model of natural traffic drainage, the problem of customer acquisition of new individual groups can be well solved. Batch customer search based on keyword data in the tool, or batch drainage operations based on social media, can help new individuals find a large amount of customer data and solve the problem of customer data sources.
03 Efficiency and frequency of customer conversion
When individuals have limited time and energy, if they want faster and better customer conversions, the new individual's weapon is batch tools to assist: If it is a group chat customer, use the intelligent group chat batch marketing method to create a good transaction atmosphere in the group chat, allowing customers to complete transactions within the community; if it is one-to-one communication with customers and friends, combined with the characteristics of customer tag portraits, batch automated marketing can be done based on customer characteristics, pushing the right products to each customer at the right time, and promoting transaction conversion.
Summary: In the era of decentralized business, new global expansion individuals represented by college student entrepreneurial groups, cross-border salesSOHO and slash youth have begun to be active in this new opportunity. On the WhatsApp platform, they learn from the successful domestic owned-channel marketing model and carry out sublimation and iteration, and can achieve huge business results.
