Today, with the perfect combination of logistics and transportation and the information Internet, we enjoy the great convenience brought by the logistics system:
- After online shopping is shipped, you will receive a shipping notification and learn about the shipment progress of the product;
- During the last mile delivery, receive a delivery push to determine when the product will be received;
- When the express arrives at the express cabinet, it receives the pickup code information and uses the pickup code to pick up the items...
This good logistics experience comes from one important factor: timely and accurate logistics push. Now, logistics push is the standard configuration of the entire logistics industry, and the same is true for international logistics.
#01InternationalLogistics push, essential and high consumption
International logistics, especially B2C international logistics companies, face millions (or more) of logistics push information every month. Whether in the form of SMS or WhatsApp Business API, it means that enterprises need to pay for each push message count.
This is an essential consumption cost, and many companies spend millions of yuan on this every year. Whether from the perspective of customer experience or logistics process follow-up, logistics information push is standard and indispensable.
#02 InternationalA new solution for logistics push is here
Pushing information is essential for international logistics, so is it possible to reduce the cost of pushing?
Yes!
SocialEpoch's vertical solution for international logistics scenarios is here! Today we will talk about one of them:New cost reduction plan for B2C international logistics information push, which can effectively reduce 80% of logistics information push costs for enterprises. Taking a B2C international logistics company as an example, the difference before and after is obvious:
Assume that Company A is a B2C international logistics company that pushes one million pieces of logistics information every month. Most of their publishing methods are in the form of WABA or text messages. If billed by the number of messages, the monthly cost will reach 300,000 yuan, and the annual information consumption cost will reach about 3 million yuan.
After using the SocialEpoch agent system solution, the billing by number of items will be replaced by a single payment for unlimited releases of the software system. The implementation form of their solution is:
100 SalesEpoch agent accounts + more than 100 mobile phones + 2000 mobile phone cards that can be registered with WA
From this, a logistics enterprise business system can be formed to connect to SocialEpochAPI and then to SalesEpoch's collaboration system to create a SCRM message notification solution based on a personal account matrix.
First of all: through the integration of machine and card, enterprises can register a large number of accounts, and combined with the multi-account access function of SalesEpoch mobile phone, it can handle the login and use of these accounts. It is worth noting that the registration form that integrates machine and card can effectively protect the life of the account and solve problems such as account suspension and registration failure.
Second: Combine these accounts with the SocialEpoch cloud WhatsApp Channel pool function to perform management work such as batch uploading, recycling, and distribution of accounts in the cloud. It can also be used with the SalesEpoch mobile version on the user side to automatically load accounts, log in, automatically cancel account suspensions, reload new accounts, etc. to ensure the orderly management and stable use of many accounts.
Third: Connect the client server and SocialEpoch-side SalesEpoch server through API, so that logistics push can form a complete closed-loop link.
The opening of the server allows logistics companies to connect the needs of what information to whom and to whom with the needs of SocialEpoch. Combined with the flexible API interface function of SalesEpoch, it ensures that SocialEpoch can perfectly undertake and solve these needs on the sending side.
When the sending request is transmitted, the SocialEpochAPI interface can implement these functions:
- Query the currently online WhatsApp account to determine the account’s online status, usage, etc.;
- Screen the target customer number to check whether the other party's account is a WhatsApp number (for non-WhatsApp accounts, companies can also use other forms to complete logistics push);
- Select the appropriate account to send. In order to reduce the risk of account suspension, you can perform polling to ensure that each account has a certain interval between sending actions;
- Send status query feedback. Check whether the sent message is successfully delivered. If it is not delivered, you can send a new message notification.
As a result, a closed-loop link is formed in which WhatsApp personal accounts (compared to WABA, including WhatsApp Business and WhatsApp Messenger) send logistics notifications in a matrix, with lower costs and more advantages.
#03SalesEpoch logistics information push: the advantage is not just cost reduction
Compared with other push forms, SalesEpoch's information push is not billed on a per-item basis. Enterprises pay a one-time system usage fee, which means that free information is sent.
In addition, WhatsApp personal accounts (compared to WABA, including WhatsApp Messenger and WhatsApp Business) can also achieve global sending without borders. Enterprises no longer need to distinguish between countries to set up different sending methods, which greatly facilitates push work.
WhatsApp is a social IM instant messaging tool that can achieve instant delivery if the network is smooth, ensuring the timely effectiveness of messages, and the reach and open rates of messages will also be significantly improved.
WhatsApp personal account information content has a lot of room for creativity. The combination of text, pictures and even other forms makes the information content richer and the customer experience more perfect.
For logistics companies, logistics notifications are welcomed by users. For companies, account security is higher, sending effects are more guaranteed, and customers' receiving experience will be better.
Finally, compared with the original billing based on the number of messages, which cost several million in annual information consumption costs, messages published within the agent are no longer billed per message, which significantly reduces the original high cost and improves the company's marketing operation ROI. For logistics companies, the highest value of this revolutionary solution is: save money, save money, save money!
#04 SalesEpoch information push system: serving more than just international logistics
As the core carrier of overseas owned-channel marketing, SalesEpoch is a Social CRM customer management tool based on overseas WhatsApp. It is equipped with a rich portrait tag system, marketing automation MA capabilities (content marketing for thousands of people) and flexible API interfaces. It can fully meet the needs of WhatsApp logistics notifications and realize batch sending of personalized information.
Not only that, for local life (such as supermarket group purchases and local services), financial payments, takeout platforms, online social networking, application games, online meetings, wine and travel information and other industries, the SocialEpoch SalesEpoch information push solution can be combined with the needs of customer scenarios and industries to achieve low-cost and high-efficiency push services.
Whether it is logistics notifications or information push from merchants on the above platforms, these are the urgent needs of enterprises in the current era of ultimate customer experience. Combining SocialEpochChannel token + API interface + SalesEpoch system capabilities, each enterprise can obtain not only the information needs that meet the social status of customers, but also the value of cost-reduced, accurate, efficient and convenient information services.
