2024 is almost halfway over. During this six-month global expansion marketing journey, through WhatsApp operations, some companies have revitalized old customers, some have promoted active customer conversions, some have empowered salespeople to improve order efficiency, and some have achieved rapid sales in bulk marketing.
How do they operate it in practice?
01 From flow to stock: continue to tap customer value
From the perspective of the customer journey, every customer will go through the process of attention, connection building, consultation, communication, transaction, and even repurchase from establishing a relationship to placing an order. The marketing demand from traffic to retention has always existed, which is why many companies carry out repeated marketing to old customers.
Every customer needs long-term maintenance and stable connection. WhatsApp has the social communication characteristics of low-cost and unlimited direct contact, and the account is naturally bound to the mobile phone number. It has the advantage of quickly establishing customer relationships in the first place and the convenience of continuing to maintain customers in the later stage. It is suitable for marketing to old customers.
Applicable objects: Independent website global expansion enterprises, second-category e-commerce enterprises, and owned-channel marketing enterprises.
These corporate customer data are basically in their own hands, which makes it easier for companies to obtain customer data and contact them via WhatsApp. For old customers, they can establish social communication for after-sales needs. The customer acceptance rate is higher, and customer conversion to repurchase is more efficient.
02 Maintain customer sentiment and promote active conversion
Each brand has limited opportunities to show its image in front of customers. Without continuous brand exposure and communication, customers will not even think of coming to you when they have needs.
WhatsApp is an instant messaging social tool similar to WeChat. It has a circle of friends (WhatsApp News), a public account (WhatsApp Channels), and a community (WhatsApp Community/Group). It is not a problem to maintain customers' daily communication and content display. Moreover, the reach has the characteristics of direct unlimited low-cost, which can maintain customer sentiment and deepen brand awareness based on connection.
In addition, the instant messaging feature of WhatsApp communication allows customers to quickly get answers to their questions and get feedback as soon as possible if they have needs, resulting in a better customer experience.
Applicable objects: cross-border sales, cross-border, platform-based global expansion enterprises, overseas social media marketers, mobile Internet global expansion, global expansion retail stores, etc.
Whether it is B2B or B2C, whether online, offline or O2O, timely response to customer needs can promptly tap business opportunities and guide customers to transaction channels to complete cooperation in a timely manner.
03 Sales empowerment: Let each salesperson close deals more efficiently
In recent years, with the rise of social marketing and sales, Social CRM has become a necessity for enterprises. WhatsApp SCRM is an enterprise’s marketing management upgrade based on social customer communication.
On the one hand, it meets the requirements for customer service and sales staff to normally communicate with customers via WhatsApp; on the other hand, it adds functions such as multi-account access, translation, vocabulary library, automatic reply, one-click bulk messaging, customer portraits, label follow-up, data retention, and category management, and has the functional characteristics of a CRM system. Many functional modules are directly displayed in the left and right toolbars of the client, and can be called and opened at any time, which is very convenient.
Applicable objects: All businesses that are already using WhatsApp to communicate with customers.
For companies that have already chatted on WhatsApp, the combination of SCRM can help each salesperson reduce repetitive and tedious operations, achieve batch marketing and refined marketing, steadily seize business opportunities, and make transaction conversion more efficient.
04 Group Marketing: A Magic Weapon for Low-Cost Bulk Marketing
B2B brand combined with group operations can provide customers with a communication carrier to facilitate customers to understand brand product information and guide subsequent one-on-one communication; B2C brand combined with groups can provide customers with circle value and preferential activities to promote direct conversion of the group.
Group meetings provide each individual with an atmosphere of lively communication, especially in the early stages of group creation. Combined with appropriate promotional activities and interactions, it can stimulate many customers' desire to buy, allowing transactions to be completed in batches, saving corporate marketing costs.
Applicable objects: All global expansion enterprises.
Group marketing is a scenario where marketers artificially create the right atmosphere and timing to promote customer communication and conversion. Whether it’s product promotion or direct conversion, it’s all necessary. With the support of social scenarios such as WhatsApp groups, the stimulation for customers to place orders is more obvious.
More WhatsApp marketing tips:
- “Stop doing WhatsApp marketing!” 5 must-read truths for global expansion marketers
- Now that customer acquisition is difficult to convert, a large number of cross-border companies use this method to achieve batch marketing
- WhatsApp community batch marketing is killing high-cost and inefficient conversion status
- Did you find that when we do WhatsApp marketing, we are essentially doing these two things?
