WhatsApp group marketing is also a customer acquisition conversion method that shouldn’t be missed. Have you noticed?
Compared with the huge workload of personal one-to-one communication and the weak connection of bulk messaging marketing, WhatsApp group marketing has multiple marketing values. Through appropriate opportunities and themes, people with the same interests or needs can be invited together. Batch marketing activities can reduce marketing costs and shorten transaction cycles for companies. They can also reduce excessive interruptions to customers and gain circle value.
01 Step One: Create a WhatsApp Group
Currently, a WhatsApp group supports up to 1,024 members, which means that companies can create various communities with up to 1,000 members. This kind of community size is enough for many corporate marketing conversions.
Similar to WeChat group marketing, the group owner can directly invite friends to the group, or invite customers to the group through the group link or QR code. When creating a group, these two problems may generally occur:
Question one, Too many customers entered the group in a short period of time, resulting in group chat ban and traffic drainage failure.
solution: Group diversion can be carried out through the free diversion live code tool. Combined with the group diversion live code, companies can use a link or QR code to divert customers into different groups. In this way, you can avoid too many people joining a single group in a short period of time, which will lead to group risk control or traffic diversion failure when the group is full. This will avoid business losses from the source. It can also alleviate the reception service pressure of each group and reduce the risk control risk of the administrator account.
Tool usage address:Jiaqunbao free address
Question 2, Inviting a large number of customers into the group operation is difficult, and the administrator account is easy to risk control.
solution: Enterprises should try their best to allow customers to actively join the group through links or QR codes after creating a group chat, so as to reduce group solicitation and reduce risk control risks. You can also choose SocialEpoch's group marketing service to quickly create new groups in batches. Use group interactive communication to reach customers multiple times, save costs, and improve conversion effects.
For enterprises, it can achieve the purpose of quickly establishing groups, batch management, and batch marketing, and reduce the waste of time and energy of enterprises in group marketing preparations.
02 Step 2: Carry out WhatsApp group marketing
WhatsApp group marketing is similar to domestic WeChat group marketing. Leading customers into the group is just the beginning. How to maintain the popularity of the community and the conversion effect is the key.
Within the entire WhatsApp marketing framework, groups are a form of link marketing. Advance can achieve one-on-one refined communication with customers, while retreat can maintain a sense of boundary between interactions between the two parties, reduce excessive customer interruption and save time and energy.
In many B2C scenarios, after companies create groups, they can conduct batch marketing, publish preferential and benefit information, and promote conversions as quickly as possible. For example, in the maternal and infant category, posting parenting-related topics in the group can quickly attract the attention of the mother group with relevant content, and find opportunities for batch conversion and sales of maternal and infant products.
In the B2B scenario, group marketing is a scenario where groups with the same interests and hobbies exchange information. The content here focuses more on the value of product promotion. Under the guidance of content information, attract customer inquiries and communication, and then conduct one-to-one refined communication and transformation.
03 Maintain community popularity and manage community members
WhatsApp groups are an important owned-channel marketing scenario. To achieve good conversion effects, marketers need to meet two requirements: community management and community popularity.
Community management is the management and maintenance of the speech and behavior of the entire community members to ensure that the community operates normally within the rules. For example, one-click selection of @everyone, members joining the group, removing members from the group chat, group entry threshold, announcement release, etc. are all necessary conditions for group management.
Group management is the basis of group marketing. If companies want to promote community conversion, they also need to promote community activity and purchasing power through content, activities, and benefits. In the background of WhatsApp SCRMSalesEpoch, we can set up group chat and other content, and automatically publish information in stages to reduce the work pressure of operation personnel while maintaining the popularity of the community.
In this process, the design of multiple accounts and multiple administrators can avoid the loss of group risk control customers, and can also provide customers with different content from different angles, enhance brand recognition and trust, and achieve rapid conversion based on group circle marketing.
