01Five advantages of using WhatsApp for cross-border sales
①Large number of users, global users2.5 billion；
②Register using a mobile phone number, which means that the WA account and mobile phone number are naturally bound, which is helpful for cross-border sellers to obtain and retain customer data;
③WhatsApp is a very lightweight IM tool with very simple functions and interface. It does not have many complicated functions and is suitable for cross-border sellers to get started.
④WA has read receipts and can know the customer's status during actual use to facilitate timely follow-up;
⑤You can send messages to strangers, create groups with strangers, and proactively reach and communicate with customers.
Entering the era of social media, when traditional email communication is gradually replaced by the mobile Internet and social media, seizing the mobile Internet means seizing customers and traffic, and overseas sales prospecting is no exception. Below, let me talk to you about some operations on how to use WhatsApp to achieve cross-border sales customer traffic to conversion.
02How to drive traffic to WhatsApp account
1.Place ads in search applications such as Google and Bing to attract traffic;
2.Use SEO (search engine optimization) to dominate the Internet and occupy search keywords to attract traffic;
Note: The above methods are either expensive or take a long time to produce slow results. Friends who are new to the industry are advised to learn more about them before trying them. Let’s talk about it belowSome batch traffic diversion methods：
Three.Use Facebook account matrix, public information crawling, etc. to divert traffic from Facebook to WhatsApp. Here’s the good news: Starting from June this year, Facebook (and Instagram) can create separate message templates for WhatsApp direct ads. Click the direct ad button to communicate directly in WhatsApp.
Four.Tik Tok account matrix, placement and IP account to attract traffic. I would like to recommend a free gadget to everyone: WhatsApp Plus Youbao, which can seamlessly transfer all customers to multiple WhatsApp accounts by clicking on the same link to avoid problems such as the loss of account suspension customers.
Free gadget portal:
There are also some classic batch operations, such as: point-to-point owned audience placement, group marketing, precise user filtering, SMS marketing, intelligent voice calling, etc. These methods can achieve efficient batch traffic drainage in a short time. SocialEpoch also integrates a variety of traffic drainage methods to help cross-border sellers quickly open the market and achieve the small goal of completing transactions within WhatsApp.
Warm reminder: As long as you are using overseas social media, whether it is Facebook or WhatsApp, it is best to prepare multiple accounts, and do not frequently switch devices to log in, because account suspension and complaints are common phenomena, and operating with multiple accounts is safer.
Driving traffic is the beginning, not the end. How to use WhatsApp to convert efficiently?
03How to use WhatsApp to boost transaction conversions
WhatsApp is like WeChat in China,You can send text, pictures, GIFs, voices, videos, business cards, locations and other content. You can communicate information one-on-one, you can also communicate in groups similar to WeChat groups, and you can also use voice and video.etc., the function is very powerful and can meet the communication needs of cross-border sales and cross-border e-commerce merchants, and achieve easy order chat.
So, how to further promote customer transactions?
1. Respond to customer data promptly and communicate in a timely manner:
It is difficult to maintain timely responses and follow-up when communicating with overseas customers for the following reasons:
- If you don't understand the language, you need to use software to translate and switch back and forth before you can reply;
- Due to the time difference problem, many overseas customers are not in the same time zone as us. We may be resting when our customers get up early, so it is difficult to stay up late every day to chat about orders;
- Customers asked too many questions and had no time to reply.
In the business competition that races against time, seizing time means seizing customer resources. When you say sorry to the customer after an hour or two and fail to respond in time, your competitor may have already been chatting with the customer in a lively manner.
Faced with these problems, we can solve them with the help of robots, artificial intelligence, database translation, or even spending a lot of money to invite translators in small languages.
2. Send a red envelope to customers to retain them:
Red envelopes are a particularly effective form of revitalizing communities, which has long been proven in domestic community operations. Driven by the benefits of red envelopes, there are always people willing to share or learn more about the product with you, and use red envelopes to retain and bind customers. This approach has also been tried and tested overseas.
3. Understand customer data and gain insight into customer needs:
Effectively manage customer data, you can follow up on customer data in a timely manner, gain insight into customer needs, and avoid problems such as information errors and loss, and lost sales orders during the personnel turnover and handover process.
Managing customers requires operations such as basic data archiving, customer data classification, personalized tags, and communication data archiving. WhatsApp does not have similar functions and often requires the use of third-party software to achieve these operations.
4. Create a group chat atmosphere and promote conversion!
Concluding transactions within a group is the practice of many social e-commerce companies today. Publish preferential information in the group, give away red envelope coupons, limited time and limited promotions, create a group chat atmosphere with multiple roles, etc., to create a feeling of "earning what you buy" for customers.
It is very important to have active group chat people. Sometimes you need to prepare multiple mobile phones and multiple people to operate at the same time. The process is a bit cumbersome, so you must be fully prepared before starting.
Make full use of these points and leverage on cross-border global expansion WhatsApp sales!
——–I am the dividing line to improve the efficiency of WhatsApp use——–
Of course, if you think the operation of multiple mobile phone group chats is cumbersome;
WhatsApp’s risk control mechanism is difficult to control;
WhatsApp’s official customer data labeling and classification functions are insufficient;
Unable to respond to customer data in a timely manner, cumbersome translation, etc...
SocialEpoch's WhatsApp SCRMowned-channel operations treasure can be used as a system to solve all problems related to WA communication management. Help everyone improve efficiency through intelligent, data-based, and batch operations. One owned-channel operations treasure is equivalent to multiple WA plug-ins. It is very powerful and cannot be described in one article. You can chat privately for details.
