Cross-border professionals take a look: WhatsApp marketing can still be played like this in 2024

As the first overseas social platform, WhatsApp is a well-deserved essential communication tool for global expansion. Whether it is online instant communication, voice and video, or diversified display of product information, it can meet the interactive needs of both parties with outstanding efficiency and effect, and has also become the first carrier of overseas owned channels.

The 2024 New Year journey has officially begun. In the new year, we have summarized the following new WhatsApp marketing methods, from registration account warming, batch marketing to conversion and repurchase, the entire conversion process and different marketing methods are involved. We hope to provide you with some new references.

01 WhatsApp account = mobile number = link

This is a unique advantage of WhatsApp. Until now, WhatsApp has been registered and used through mobile phone numbers. Mobile phone numbers have absolute UNID (unique identification) attributes, and as long as there is one, there will be two, which greatly facilitates the diversified interactions between enterprises and customers.

Not only that, WhatsApp also supports first-time communication with strangers and adding strangers as friends. Usually, after we have the customer's mobile phone number, we can only communicate through text messages and phone calls, but using WhatsApp can make the first communication with strangers, which facilitates social communication, improves efficiency, and reduces customer interruption.

Point-to-point encryption ensures the privacy of content interaction between both parties, and the account-as-link function can convert the form of adding an account into a link. Familiar friends all know that usinghttps://wa.me/The form of <number> can generate a WhatsApp short link. Click the link to start a communication conversation with one click, shortening the interaction process and reducing circulation losses.

PS: In the actual process of adding customers, it is inevitable to encounter account suspension or too many friends added in a short time and the service is not timely. Use this methoddiversion treasureThis free tool can achieve the effect of live code diversion based on accounts and links.

02 The first step in WhatsApp marketing: Register

There are millions of steps to WhatsApp marketing, registration and account warming are the foundation. For WhatsApp marketers, the WS account is the foundation of everything, and it is also the threshold that blocks many people from further marketing. Mobile phone, mobile phone number, verification code, voice call, account warming, etc. are all key factors. The more critical issue is high cost.

Enterprises that require a small number of accounts can register through the official website. For users who require a large number of accounts, they can achieve efficient registration through the combination of the SocialEpoch registration system + physical mobile phones and increase the life of their accounts. In this way, you can ensure:

• The registered mobile phone number is integrated with the mobile phone, and both the verification code and the phone call can be verified, and the initial life value of the account is higher;
• After the account is blocked, you can apply to unblock it and log in again to improve the efficiency of using a single account;
• With the support of the registration machine system, each mobile phone can be registered repeatedly, and the use of a single entity mobile phone is more efficient;
• Both registration and account warming can be performed. Two devices can be registered and account warming at the same time to increase the account weight;
• The account can be saved in the background and can be retrieved and used at any time.

03 WhatsAppaccount warming: interaction + diversion

WhatsApp account warming is also the focus of WS marketing for many companies. If you want to increase the weight of your account, you need to focus on two aspects: account interaction and marketing level.

After registering multiple accounts, first, companies can interact through the account matrix to increase the weight of each account and solve the problem of account warming. Second, matrix account marketing is also a decentralized marketing model, which reduces the marketing frequency and scope of each account, allowing each account to gain a longer marketing life.

The account matrix is the embodiment of diversion. Combined with specific diversion actions such as multi-account access, customers adding friends to groups, the marketing weight of each account will be reduced, and the account life will be longer.

Don’t have time to refine account warming operations? SocialEpoch also has a solution: providing mature and directly usable accounts to help customers quickly establish a WhatsApp marketing account matrix and accelerate business operation transformation.

04 WhatsApp traffic: bulk messaging marketing is efficient customer acquisition

Regarding WhatsApp customer acquisition, the understanding that must be established is: WhatsApp is an IM tool and does not have traffic itself. It is a platform for accumulating customers and mining customer value.

In short, if you register a WhatsApp, you will not have friends. Only by actively adding people or asking customers to add you can you have friends and traffic.

Passively add friends: Place the account on the official website, self-media, offline materials, social media and other channels, just like the domestic WeChat method of scanning the QR code to add friends, carry out digital marketing + content marketing + event marketing to add friends and attract traffic.

Take the initiative to add friends: Take the initiative to send WhatsApp development letters to customers or add friends. Under such circumstances, if you want to obtain a large number of customers, you basically use bulk messaging marketing.

WhatsApp bulk messaging marketing is a technical activity with many forms and different effects. Generally speaking, it includes the following:

• WhatsApp Business APIbulk messaging
• WhatsApp personal account/business account bulk messaging
• WhatsApp matrix number bulk messaging

See the specific differences here:Regarding the value, type, advantages and disadvantages of WhatsApp bulk messaging... let’s explain it clearly at once.. Matrix bulk messaging can solve multiple problems of enterprise WhatsApp marketing:

• First of all, Matrix Bulk Messaging is a decentralized marketing distribution method, and is based on system-based risk control settings. It can take into account the life of the account while ensuring the number of messages sent, and the message itself is completely free;
• Secondly, personal account is an excellent carrier for social sales interaction. Compared with API bulk messaging, it has stronger in-depth interaction capabilities, which is conducive to building customer stickiness, creating a warm social sales model, and can more seamlessly manage the operation and management of owned audience pools;
• Third, the diversity of sent content. The content sent by personal accounts includes text, video, pictures, links, files and other forms, which has better communication effect and better customer conversion experience;
• Finally, compared with other bulk messaging that needs to be divided into countries and regions, the reach of personal accounts is global. Each account can publish content to accounts in any country or region around the world, saving a lot of trouble.

SocialEpoch's SalesEpoch/Liaodanbao can perfectly fulfill the bulk messaging needs of WhatsApp matrix accounts.

No matter what type of bulk messaging it is, the needs of enterprises must be to reduce interaction costs and improve operational effects. In this matter, the SocialEpoch WhatsApp series products have undergone secondary development based on the official ecosystem and built a proactive marketing interaction system based on the WhatsApp personal account matrix. See here for details:A complete solution to the WhatsApp matrix account marketing model

In SalesEpoch, companies can use the account matrix to import customers in batches and then bulk messaging, or they can perform refined marketing automation and bulk messaging based on user portrait tags (content marketing for thousands of people); in Liaodanbao, companies can aggregate chat orders and bulk messaging for a large number of target accounts, helping companies quickly screen precise customers and improve WhatsApp marketing efficiency.

This type of bulk messaging can help sales and operations directly reach customers at low cost. It can also perform operational management and data analysis in the background, providing powerful data feedback for corporate WhatsApp bulk messaging marketing.

05 WhatsApp operations: owned-channel marketing promotes conversions

All actions are aimed at the final transaction conversion. Of course, it is best for customers to purchase through the friend-adding step above. However, in many cases, if you want customers to purchase or repurchase, you still have to go through a long operation process. This is the famous "owned-channel marketing" step in the circle.

WhatsAppowned channel is similar to WeChatowned-channel marketing. Both are based on the social IM platform to continuously carry out refined customer operations and batch management, and promote customer conversion with thousands of content. Enterprises can realize owned-channel marketing based on WhatsApp from the following aspects:

From the perspective of front-end customer communication:

• Reduce the risk of account suspension through multi-account access to facilitate matrix marketing and timely communication with customers;
• Use personalized quick replies to create a mature customer base for everyone;
• Real-time one-click translation helps sales staff understand customer needs more accurately;
• The customer portrait label ensures an accurate understanding of each customer's personal situation and achieves marketing for thousands of people;
• Customer follow-up records are a supplement to customer portraits and are dynamic customer behavior records;
• The intelligent phrase library quickly completes automatic replies when customer data reaches keywords;
• Importing work orders in batches facilitates quick connection establishment and batch screening of customers;
• Marketing automation can realize content marketing for thousands of people and deliver content based on customer needs.

From the perspective of back-end customer management:

• CDP customer data platform is an intelligent management center for customer data information;
• Multi-person collaborative follow-up can achieve the effect of multiple people serving customers simultaneously and understanding customer progress;
• Client data desensitization protects the customer data information of the enterprise and each salesperson;
• Automatic chat backup also preserves online information to avoid the loss of important communication information;
• The transfer function is the inheritance and retention of customer data, and is also a method to avoid the loss of important data;
• Backend data reports can directly summarize and display key data, reducing the cost of customer data statistics for each person.

Whether it is B2B, B2C, or the increasingly popular B2 big C business, the demand for owned-channel marketing is very strong. However, for companies in different industries, different categories, and different global expansion cross-border models, WhatsAppowned-channel marketing has a different operation method. Enterprises can refer to the seven industry solutions sorted out by SocialEpoch to customize marketing plans and establish directions for enterprise WhatsAppowned-channel marketing.

Industry owned-channel marketing solutions can be found here:Overseas owned channels are so diverse that there is no way to start with them? SocialEpoch's collection of seven major scenario solutions is here

06 WhatsApp account matrix: building a full-process operation foundation

No matter what type of business it is or what stage of operation it is, account numbers are the basis for business operations. Combined with the account matrix system under the social sales model, companies can achieve:

• Complete batch traffic-based conversion, reach customers in batches and directly chat and interact to promote efficient conversion of inquiry fans;
• Use the account matrix to conduct refined chat and operation of owned channels, and collaborate with sales management to deeply interact with customers to create refined operations based on the customer portrait system;
• For companies with R&D capabilities, they can directly connect to the API to bind business users and WhatsApp users, use WhatsApp operations in depth, and open up the entire operation process from front-end registration, mid-term traffic marketing, to late-stage chat conversion.

Regarding the account matrix system, see here for details:

A complete explanation of the WhatsApp matrix account marketing model. Are there any ways you don’t know?

Whether it is cross-border sales or overseas local enterprises, WhatsApp operations have entered a white-hot stage. Under the circumstances of limited operating budgets and rising costs, the differentiated account matrix marketing system and WhatsAppowned-channel marketing can control costs and provide more new growth opportunities for enterprises.