Just like the domestic WeChat marketing ecosystem, global expansion brands, cross-border e-commerce and application developers, they cannot bypass a similar social marketing platform - WhatsApp. More and more people are paying attention to the marketing opportunities of WhatsApp.
WhatsApp is the world's leading chat application. It does not advertise, does not add games, and does not use any gimmicks to attract users. The key to winning the favor of users around the world is that it only provides simple and convenient chat services.
WhatsappUser data
In 2014, Facebook acquired WhatsApp for a whopping $19 billion. At that time, its monthly active users did not exceed 600 million. After three years of development, as of December 2017, WhatsApp had reached 1.5 billion monthly active users. , as can be seen from the figure below, this growth momentum is still maintained very well, and there is no sign of slowing down. According to this trend, it is conservatively estimated that it can reach 1.8 billion daily active users by December 2018. Maintaining the current monthly active users, there is no problem at all for its user number to be higher than 2 billion.
The picture accompanying the historical article has expired
Monthly activity of various IM tools around the world (2017.12)
The picture accompanying the historical article has expired
WhatsApp monthly activity growth (as of 2017.12)
As can be seen from the two figures below, WhatsApp's main markets are India, Russia, South America, Africa, etc., and it also has a large market share in North America and Australia. Taken together, except for some countries and regions in East and Southeast Asia, which are occupied by WeChat/QQ, Line and other niches, WhatsApp accounts for the majority of shares in other countries;
The picture accompanying the historical article has expired
The dominant IM tool in various countries around the world (2017.12)
The picture accompanying the historical article has expired
The second largest distribution of IM tools in various countries around the world
Features of WhatsApp that are good for marketing
WhatsApp is a simple chat tool with the following characteristics that are suitable for marketing:
- It is naturally bound to the mobile phone number. You can directly use the mobile phone number + verification code to complete the registration. Unless you switch devices, it will be directly bound to the mobile phone and mobile phone number in the future;
- You can send text messages, pictures, GIFs, voices, videos, contact cards, geographical locations, and other types of files, and you can also have one-on-one direct video and voice chats; as an IM tool, its functions are basically complete.
- Received messages will automatically pop up, and unread messages will be placed on the home page of the message list with an obvious unread mark.
- Whether the message has been sent, whether it has reached the other party, and whether the other party has read it are all marked;
- Messages received by users, as long as they are not deleted, will always remain in WhatsApp and users can check them at any time;
- It can display the last time the other party was online;
- You can send messages to strangers, which will be further explained later;
WhatsApp Marketing Space and Methods
WhatsApp has nearly 2 billion active users worldwide, and this user value space is huge; first of all, users who use WhatsApp are all mobile Internet users; its users are distributed around the world, which has relatively large marketing value; secondly, WhatsApp is the first overseas instant messaging platform, sending 60 billion messages every day, and there is no problem with the reliability of the system; the most important point is The commercialization of WhatsApp is still very weak, and its focus is mainly on the CRM system (this can be considered a natural attribute of IM tools). WhatsApp users have not yet been polluted by overwhelming advertisements, so it can be considered a virgin land for social marketing.
Bulk messaging, this is a very extreme example of WhatsApp marketing. WhatsApp allows users to send messages to strangers. You can send them to anyone, any one of the 2 billion users. The other party may be a business tycoon, a fashionista, or even US President Trump or Queen Elizabeth II. The message content can be rich multimedia information in any combination of text, pictures, GIFs, voices, videos, business cards, etc., which greatly enhances the display space for advertising creativity. time; the reach effect of WhatsApp messages is affected by account status, user settings and platform rules. At the same time, due to the above reasons, the probability of users opening WhatsApp messages is as high as 80%. Compared with traditional SMS and email marketing, this has incomparable huge advantages; these characteristics ensure that advertising messages can attract users’ attention very effectively, which is beyond the reach of domestic WeChat marketing. Just imagine, if a customer collects or accumulates 100,000 users, they can quickly and timely send advertising messages or event messages to users through WhatsApp bulk messaging, which will achieve excellent promotion and conversion effects.
WhatsApp group management is another important marketing method; WhatsApp users are very active in WhatsApp groups and interact frequently. If you effectively build and manage groups, segment precise industry users, and use corresponding group management tools and customer service communication and interaction tools, you will achieve very good marketing results.
WeChat ecosystem global expansion
As WeChat tightens its marketing policies and the WeChat ecosystem matures, more and more WeChat marketing teams feel that the marketing opportunity for WeChat has ended. More and more friends who were previously in the WeChat marketing ecosystem are paying attention to WhatsApp marketing, going overseas, and paying attention to this social chat platform with more marketing space.
The mature business operation experience of the WeChat ecosystem in the past few years still has new room for overseas WhatsApp marketing. Even in regions like Europe and the United States, there is still room for differentiated operational advantages.
For example, the domestic batch public account method will have new opportunities in WhatsApp Business, and the platform has just launched WhatsApp Business, and the timing is just right, just like the WeChat public account back then. For example, the mature experience of domestic WeChat community marketing can be copied to WhatsApp, and suitable overseas regions can be selected for community operations. At the same time, because multi-level direct sales can be carried out in some overseas regions, the marketing space becomes larger. Micro-business operators can apply WeChat’s mature experience on WhatsApp to conduct WhatsApp micro-business business. There is definitely a larger market here.
WhatsApp social platform is a marketing platform with more space. Friends in cross-border e-commerce and domestic WeChat marketing ecosystem should take a look at it, study WhatsApp marketing methods, realize new marketing and promotion paths to reach users, and gain more surprises.
About SocialEpochWhatsApp Marketing Platform
SocialEpochWhatsApp provides advertisers with WhatsApp marketing services instead of simple tools; cooperative customers do not need to worry about network problems or WhatsApp marketing accounts. At the same time, we will reduce the cost threshold for use and testing to an extremely low level, and only require a very small amount of money to complete the test; we help you build the platform, and you only need to care about your advertising creativity and the static attributes and behavioral attributes of your audience, and spend your energy on marketing creativity and the conversion of the funnel in each link of advertising;
The SocialEpoch WhatsApp messaging bulk messaging system is now online, providing you with an effective way to reach 2 billion WhatsApp users. Please follow the SocialEpoch cross-border official account, SocialEpoch WhatsApp bulk messaging system, 2 billion accurate audiences, and improve message reach efficiency!
