Real cases of SocialEpochcross-border sales customers
***The specific information of the case has been desensitized, please feel free to eat it
A cross-border sales merchant in Zhejiang District has huge customer resource data. Putting aside the privatization of enterprise data assets, the management and access to customer data alone are huge challenges, not to mention the personnel leaving the company and running orders.
Before establishing overseas social owned-channel marketing, the cross-border salesperson resigned and took away more than 3,000 customer data, causing serious losses to the merchant.
After the introduction of SocialEpoch's social owned-channel operations, especially in combination with WhatsApp SCRMowned-channel operations, it enables cross-border sales staff communication externally, corporate management internally, and customer data desensitization, etc., which relieves this company from many worries. It's too late to meet, that's what I'm talking about.
▶▶ ▶ The significance of international trading companies doing global expansionowned-channel marketing
The cost of public domain is getting higher and higher, the digitalization of marketing is becoming more and more common, and the necessity of privatizing brand user assets can be said to be the three main reasons for establishing an owned channel. In addition to B2C sellers such as Amazon AliExpress platform, DTC independent station, mobile Internet global expansion, TT/FB social media marketing, financial global expansion and other B2C sellers, many traditional cross-border sales sellers have also begun to focus on global expansion social owned-channel marketing.
User digital asset protection, Facebook social media traffic customer acquisitionThey are all cross-border salesB2B’s purpose of social owned-channel marketing. More than that, through the information desensitization function of SocialEpochowned-channel marketing, user data information can be effectively protected.Prevent cross-border salespeople from flying orders and running ordersclass situation.
This is also the real need for us to list customer cases. Because a large amount of customer data is stored on the cross-border salesperson's WhatsApp, it is easy for the cross-border salesperson to lose his job once he leaves. Compared with B2C, the loss of taking away a customer is huge.
Furthermore, the customer data information of many international trading companies is huge, reaching tens of thousands in volume. The management tasks are heavy, but the data value is extremely high, soRefined access and batch management of customer dataExtremely necessary.
▶ ▶ ▶ How do international trading companies do owned-channel marketing well?
First,
Precipitating customer data in the official WhatsApp account, combined with SocialEpochWhatsApp SCRMowned-channel operations, enables employees to communicate with customers externally, empowers corporate management internally, and protects valuable corporate assets.
- You can have multiple accounts with multi-account access, so you don’t have to worry about hardware costs and cumbersome operations;
- If the language is not smooth, you can translate it with one click to avoid miscommunication;
- If the reply is not timely or standard, automatic reply + quick reply is available;
- If customers are confused, they can use tags to create user portraits;
- If the number is large and the input is busy, tickets can be imported in batches with one click;
- Customer data assets are valuable, and information can be desensitized and key information hidden with one click;
- There are also one-click transfer of resignation and succession, sensitive word risk control monitoring, chat backup, etc. to protect the valuable data assets of international trading companies.
Second,
Combine owned channel content marketing with active community and active owned channel. Low-cost WhatsApp red envelopes, personal official business card display, content template materials, etc. There are various ways to play and attract, retain and convert users through content.
Third,
Social media diversion and public domain diversion owned channels precipitate. Regarding traffic drainage, we have developed a number of traffic drainage tools such as the Traffic Marketing Center, FB Product Xuanbao, and TT Operation Bao to help you efficiently find customers through WhatsApp, Facebook, and Tik Tok, and successfully attract traffic from overseas social media at once.
