Recently, Tik Tok (overseas version of Douyin) has made new moves. After launching small stores in Indonesia and the United Kingdom, and launching a series of e-commerce functions in the United States,
Tik Tok Shop has opened sites in Vietnam, Thailand and Malaysia.
This has also repeatedly shown that with the fierce momentum of over 1 billion monthly active users and more site visits than Google,Tik Tok has gradually launched a new round of attacks on short video social e-commerce.
(Screenshot source: Tik Tok Shop official website)
Coincidentally, Facebook parent company Meta also recently announced that it will open the short video function platform Reels to all FB users around the world. Meta’s entry and attention naturally shows that short videos compete for users’ eyeballs and minds, and it is also an affirmation of its future commercial monetization capabilities.
Although everyone is talking about Reels benchmarking against Tik Tok, and the huge user base of 3 billion based on Facebook can also support the growth of Reels users, in the hearts of overseas users of TikTok=short videos, Tik Tok’s dominance will be difficult to shake in a short time. For cross-border global expansion companies, what needs to be seen isShort videos’ opportunities for cross-border business growth can also confirm Tik Tok’s current leading position in the short video track.
Many recent reports have mentioned that Tik Tok e-commerce's GMV in 2021 is about 6 billion yuan. Compared with the excellent results of domestic Douyin e-commerce, which achieved 500 billion GMV at the beginning of its establishment in 2020, it is far behind. This is bound to be related to the relatively late outbreak of overseas short videos compared to domestic ones. It also repeatedly illustrates the dividend period and huge potential for monetization of overseas short video operations.
▶Summary one:
The commercialization of Tik Tok is still in the growth stage, and it will be a dividend period for cross-border e-commerce companies to monetize Tik Tok operations for a long time to come.
A report from NBC News said: Tik Tok short video live broadcast has already made waves abroad. In the minds of Generation Z, live shopping has become a way of shopping at home.
In the past few years, many overseas e-commerce industry experts have said that live shopping will become the future of online shopping. Compared with the past, this form of online shopping can be said to integrate commerce and entertainment. It can directly contact consumers, interact with products, consume products and content, and continuously enhance brand influence in the process.
Rui Ma, founder of investment consulting firm Tech Buzz China, said that the advantages of China's supply chain allow cross-border merchants to be closer to factories and they can freely choose products. This is a huge advantage compared to many overseas merchants.
The article also cited the case of a farm anchor named Lauren Davis. She broadcasts live broadcasts on her farm in North Carolina every week. Currently, Tik Tok live broadcasts have become the main source of farm sales.
(Original address:https://www.nbcnews.com/tech/tiktok-livestream-shopping-rcna14399
▶Summary two:
Tik Tok live broadcast is very popular in the eyes of overseas buyers and sellers, especially among Millennials and Generation Z. Of course, with the education and popularization of the user market, in the future overseas elderly people will also like and become accustomed to live selling goods just like in China. Not only that, the advantages of China's supply chain are obvious to all. This advantage is engraved in the genes of China's export cross-border e-commerce.
So, how to operate Tik Tok well?
Naturally, we have to go back to the Tik Tok platform itself. This is a social media for short video content creation. It is very popular because of the diversity and authenticity of short video content creation. Here, creators focus more on trendy and interesting content. For this reason, cooperation with Internet celebrities has become one of the ways for many businesses to promote their products, creating more influential reputation and creativity for companies and brands.
Francisco Schmidberger, co-founder of LINK Agency, an overseas Tik Tok brand marketing service provider, believes that the key to the success of Tik Tok operations is content. Through continuous, unified, and specific content tone and form, companies can continuously strengthen brand recognition, build brand communities, and lead competing brands. When necessary, establish cooperation with Internet celebrities to continue to create popularity and traffic for the brand, thereby realizing traffic monetization.
(Original address:https://aithority.com/technology/martech/social-commerce-how-to-prepare-for-the-tiktok-shopping-api-launch/
The fundamental pursuit is to use short video content to attract fans, operate, convert, share and other content monetization logic. However, in the actual operation process, it is easier said than done. From the conception to copywriting to props, actors, shooting, editing, release and promotion, each video can be said to be a huge and cumbersome process. Compared with domestic short video operations, it also needs to overcome problems such as the shortage of professional talents caused by language and cultural differences, and the risk of account operation across national nodes, not to mention the pain points such as the efficiency of publishing and editing of massive videos, and the huge workload of operating a multi-account matrix.
▶Summary three:
Massive content is the key to operating Tik Tok well. Because of this, issues surrounding content production efficiency are also operational difficulties faced by cross-border merchants entering Tik Tok.
▶In summary:
Whether it is the continuous opening of new Tik Tok Shop sites or Facebook’s full opening of the Reels function,Lively social e-commerce forms such as short videos and live selling will eventually sweep the world. Consumption of short video content and shopping on short video platforms will become a common life norm for global users. For domestic cross-border e-commerce companies, they have the successful experience of domestic Douyin e-commerce on their left hand and the unique advantages of China’s supply chain on their right hand. Facing a long period of dividends for overseas short video social e-commerce, the right time, place and opportunity are right at this moment.
