This is an S2B2C social owned-channel marketing overall solution tailored by SocialEpoch for cross-border enterprises, empowering cross-border enterprises toCustomer acquisition flows to owned-channel operations, customer relationships progress to tool efficiency and supply chain empowerment.The three key steps, whether it is B2B cross-border sales or B2C/DTC/cross-border retail brands, can be used to achieve differentiated S2B2C social distribution and create a decentralized, ant-like sales matrix in the era of fragmented traffic.
So, specifically, how does SocialEpochS2B2C, the overall social owned-channel marketing solution, empower cross-border enterprises? There are three key components:
One: Batch acquisition and proactive marketing.
In this part, SocialEpoch has created three types of efficient customer acquisition products:
- Based on overseas Facebook/TikTok social media traffic and potential customer mining based on the social application WhatsApp, including Facebook product Xuanbao, TikTok operation treasure and WhatsApp SCRMowned-channel operations treasure potential customer mining functions, etc.;
- Based on overseas public domain platform agency placement and operation services, including overseas platform advertising agency investment, overseas social media platform agency operation and other product services;
- Active precision marketing based on corporate databases is mainly used to attract traffic to the marketing center.
From public domain increment to owned channel stock, it helps cross-border enterprises start customer acquisition from scratch. The traffic problems you are worried about, whether it is recalling old customers or attracting new customers, can be solved here.
*Here we recommend a free SocialEpoch tool: Divertebao. You can set up WhatsApp friend-adding and group-joining codes to avoid traffic-draining problems caused by a single account being blocked, a single group being full, or account suspension blocking the group. You can get it via private message at the bottom.
Of course, the targets of this kind of traffic include small distribution companies in the S2B2C model. Overseas, we once achieved global expansion and distributed as many as 500 million small businesses.
In 2020, the transaction volume of China's WeChat social owned-channel marketing e-commerce ecosystem was 5 trillion, with 130 million employees (data refer to the iResearch reporthttps://www.300.cn/dspd/369752.htm), then by analogy to overseas, FB/WA has more than three times the number of users of WeChat, and the number of distribution B's is at least 500 million. With the continuous in-depth development of overseas owned channels, this number will be even greater.
Then, in the face of these small distributors, such as moms/group leaders/KOLs/store owners, etc., they can naturally establish social connections through targeted advertising and marketing, and train them to become distributors of the enterprise.
Second: owned-channel operations improve customer relationships.
The important significance of this part is to convert each traffic into users and fans of the enterprise, establish warm connections with them, and accompany them to grow into the distribution partners of the enterprise. Through content marketing and efficient batch management based on social owned channels, we ensure the efficiency and quality of every contact and realize the advancement of customer relationships in owned-channel operations.
In this part, SocialEpoch implements the empowerment of owned-channel operations from two key perspectives:
- Owned-channel operations and management: From the perspective of external customer interaction and internal customer service sales empowerment, we can manage thousands of owned audience pools in batches. This enabling product is SocialEpochWhatsApp SCRMowned-channel operations treasure;
- Owned channel activation and retention: With the help of warm social business cards, WhatsApp red envelopes, interactive games, marketing activities, etc., owned channel customers can establish warm and emotional connections with enterprises. This part of the empowerment tool is SocialEpochowned-channel marketing treasure.
What is solved here is also the pain point problem faced by almost all enterprises in the process of operating owned channels:Retention and conversion. Adding WhatsApp is only the first step. Efficient retention and conversion require refined service capabilities. Facing a large number of customers with personalized needs, it is necessary to not only satisfy the user's service experience; it is also necessary to achieve batch management and control costs and reduce personnel workload; it is also necessary to have content to serve and empower sales staff to ensure that they have sufficient guns and ammunition for online battles, and have the ability to know themselves and their enemies based on the user portrait tag system.
These problems can be solved through the golden partner of owned-channel operations and owned-channel marketing, so as to realize the progressive relationship between owned channel customers of cross-border enterprises from potential customers to fans to customers to members to distributors, expand your small B group, and realize your customers to help you sell.
Third: Tool efficiency empowerment and supply chain empowerment.
Small B groups have exclusive and personalized social circles and service capabilities, but if they want them to truly become distributors of the enterprise and help the enterprise's revenue growth, they also need empowerment in multiple dimensions, such as SaaS tools, supply chain, training and marketing, etc. This is also the key empowerment link of SocialEpoch. By building a fission-style micro-store KocShop that integrates merchandise, logistics, warehousing, payment, etc., we can realize dropshipping and complete order transactions, making S platform enterprises, small B distributors and C customers a win-win situation.
Here, two types of micro stores with different scenarios are created for distribution Xiao B:
- Social fission micro-store: It realizes multi-level distribution fission based on the basic functions of an online mall. Each KOC small B can obtain its own distribution income through self-purchase savings, sharing and recommendation commissions;
- KOC exclusive micro-store: In this exclusive micro-store, each customer can independently select products and personalize pricing. For many small B groups who own local stores, it can be said to be a proper digital empowerment upgrade.(Think about the document-style flat product display of many group buying merchants during the epidemic. Isn’t it necessary to have such a digital store?)
Not only that, we have also synchronized the information for these product orders with the brand’s mall, which facilitates drop shipping, allowing Little B to just sell the goods with peace of mind. For brand-owned enterprises, they can also use owned-channel operations treasure and marketing treasure to provide Xiao B with a large number of rich copywriting and materials, continuously promote sharing and conversion, and bring more order benefits to the enterprise.
Combined with this solution, whether it is a pure online brand or a cross-border new retail brand, you can establish your own S2B2C distribution model and achieveThe company itself is selling, store employees are selling, and customers are helping you sell.Spectacular sales scene.
Entering a new era of social media brainwashing, fragmented information has given birth to fragmented traffic, and fragmented traffic has given rise to fragmented sales promotion methods. The S2B2C model of social e-commerce is a new opportunity for differentiated global expansion of cross-border enterprises. Even Amazon is expanding into social e-commerce. Please private message customer service to discuss it with us.
