SocialSelling Social Selling 1+5…motes Conversion

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Everything is for transaction conversion, and the core of social selling to promote conversion is interaction. Conduct social interactions from various processes, roles, and dimensions to build customer trust, explore customer business opportunities, and promote efficient conversion. To better use social interaction to improve conversions, we have come up with these successful experiences:

01 Interact with all interactive groups

For social sales operators, social interaction means interacting with all strangers who can interact, communicating with them, and exploring the business value behind them. There are three main categories of these groups:

One is customers who want to buy, which is the most important target interaction group. Everyone is in the era of social, and our communication and interaction with customers cannot be carried out in a simple and crude way. Straight-to-the-point sales will basically arouse customer resentment. Sales individuals can build rich and three-dimensional personalized IP for themselves on social media platforms, and communicate and interact with potential customer groups as industry experts and senior consultants. In the process, we also pay attention to the depth and value of interactive content, conduct output and continuous interaction based on the real needs of customers, and gain customer trust with content.

The second is to help recommend customers. Social media platforms have a large user base, and there will be some recommenders who do not purchase products themselves, but will recommend purchases to people around them, giving full play to the influence of advertising. Whether sharing brand product information or inviting others to join a group, interactive fission marketing from recommenders is also important.

The third is the communication customers, they are "speculators". If every social media update, video, image or text wants to gain more spread and popularity, it must be because there is more interaction and sharing. On the platform, there will be countless communicators who continue to comment, like, and share, pushing the content to spread to a larger traffic pool.

02 Social selling + multi-channel collaborative communication

The social sales model does not mean that communication is completely limited to social media platforms, and it is not realistic to do so. Enterprises can first establish contact with potential customers through SocialSelling, not disturbing target customers as the initial entry point for customer interaction, and output content targeting customer data demands.

After this initial interaction, you can look for opportunities to add the customer's social contact information and schedule a time for an online meeting or offline interview. The purpose of social selling is not to exclude calls, but to arrange calls for the other party at the right time, combine multiple communication methods, and solve problems for customers in all aspects.

Especially for B2B and B2 large C-type enterprises, the combination of social communication + online meeting + telephone and email communication can meet the interactive needs of both parties before, during and after the entire transaction. In this process, social platform interaction, listening to customers, interacting with customers, and cultivating customers are throughout the entire process.

03 SocialSelling Best Practices

First, since the user has shared personal information, pictures and videos on social media platforms, it means that he or she has a positive attitude towards social interaction. Relevant interactions under the post, such as comments and likes, will satisfy the poster's social satisfaction and have a greater chance of winning their reply and communication.

Second, companies can conduct social media insights and listening on multiple social media platforms, obtain more comprehensive customer data, and keep posting and active on multiple social media platforms. Pay attention to, view homepage updates, likes, conversions, comments, etc. according to customer situations, and continue to interact with customers in a targeted and timely manner.

Third, social interaction is definitely not a simple on-site message or private message. Firstly, this would disturb customers too much. Secondly, many people will basically ignore messages from strangers. Social salespeople must interact socially first and then send on-site messages, and communicate with customers step by step. Then connect with customers based on common IM such as WhatsApp to achieve further interaction and sales conversion. That is: social selling on not selling.

04 Three elements of sales interaction

Sales interaction pays attention to the right interaction with the right customer at the right time. In fact, it follows the three elements of sales interaction: relevance, real-timeness, and personalization. Relevance: Only content information that is closely related to customers’ life and work needs will gain their attention, otherwise it will be a waste of time and energy for both parties;

Real-time: When needs and questions are efficiently resolved, everyone will feel satisfied. In social scenarios, this implementation process is more timely and rapid. Personalization: Content that combines the scene with the customer's own characteristics is more personalized and will give customers a "tailor-made" feeling, making it easier to gain customer trust and support.

In the social selling scenario, these three major elements are greatly satisfied. From the original text message phone sales to email sales, and now social sales, both companies and customers have fully interacted in real time and personalizedly, and the efficiency of interaction has been improving.

In addition, when facing customer needs, in addition to rolling products, we also roll services. Under the premise of the same products and the same quality, which company has a better service attitude and which company has a better chance of getting an order. Compared with traditional sales interaction forms, social selling first shows its attitude of 24/7 online service, which is obviously more attractive to customers than other communication methods.

In the new trading environment where everything is going social, the LeadsGeneration team based on Social Selling will be more efficient and smoother than the traditional online sales prospecting method.