Overseas social platforms, including Social Media and Social Network, have become an important channel for international trading companies to develop overseas markets and acquire customers. By skillfully using these two types of platforms, international trading companies can achieve the goals of brand promotion, customer attraction, and deep mining of customer value.
01 Social media: double attack on brand promotion and customer acquisition
Social media platforms such as Facebook, Youtube, TikTok, and Instagram are all fertile ground for traffic full of potential. These platforms bring together a large number of users from all over the world and provide international trading companies with a broad space for promotion.
It is the primary task for enterprises to establish an account matrix on these platforms: as the core window of the brand, the official account needs to carefully plan content, covering product display, usage tutorials, industry trends, brand stories, etc., to attract the attention of target customers. Through continuous and high-quality content output, we create a professional and attractive brand image and realize the value of brand promotion.
We cannot ignore the power of the personal account matrix: every sales and operations staff can become a brand communicator, using personal accounts to share product highlights, customer cases, daily work and other content. Sharing personal perspectives is often more approachable and can shorten the distance with customers. Numerous personal accounts and official accounts echo each other to form a powerful content dissemination network, allowing brand information to be widely spread on social media platforms, occupying more traffic entrances, and thus attracting more potential customers.
Social media account content creation has great advantages with the help of AI digital humans. After the company selects topics such as product display and industry knowledge, the AI digital human can quickly generate a large number of high-quality original videos based on preset videos and sounds. These videos are vivid and can effectively attract users' attention, provide a steady stream of materials for content updates in the account matrix, help brand promotion and customer acquisition, and build corporate IP.
02 Social Network: Value Mining of Owned Audience Pool
Although social networks represented by WhatsApp do not have native customer traffic, they have unique advantages in customer relationship management and marketing conversion. WhatsApp mainly plays an important role in owned-channel marketing.
Businesses can attract customers through social media platforms such as Facebook. In the content published on social media, cleverly set up entrances to guide customers to add WhatsApp, such as attaching the WhatsApp address or ID at the end of the video introduction and below the picture and text post, and using attractive words, such as "Add our WhatsApp to view the details of the production process." When customers add the company's WhatsApp account from the social media platform, the company successfully accumulates customer data and builds its own owned audience pool.
In this owned audience pool, companies can directly reach customers at a lower cost. By sending personalized product recommendations, promotions, and thoughtful service reminders, we can accurately meet customer needs and promote customer conversion and repurchase. For example, push discount information on related accessories to customers who have purchased electronic products before; during festivals, send exclusive blessings and holiday specials to customers. In addition, B2C cross-border brands can also encourage customers to make recommendations by setting up a recommendation reward mechanism. For example, if you recommend a new customer to successfully purchase a product, you will receive a certain discount or gift, fully tapping the customer's social value and maximizing the customer's lifetime value.
Social media and social networks have different roles and values in social media marketing: social media is responsible for traffic introduction and brand exposure, while social networks focus on customer relationship maintenance and value mining. The two combine two-wheel drive to realize a closed-loop marketing process from brand promotion to customer attraction to customer conversion and repurchase.
