Leads Generation (LeadsGen for short) refers to a marketing strategy that focuses on attracting and developing potential customers. Through guided marketing strategies, companies distribute content to attract potential customers and guide customers to leave their phone number/email/name and other information. Based on this information, companies can build a potential customer database (owned audience pool). Combined with owned-channel operations, continuously interact with customers to maintain customer stickiness, enhance customer trust, and promote final conversion.
In today's fierce competition, LeadsGen can help companies achieve sustainable growth, which has also become one of the customer acquisition growth methods for many companies today. Today, in this article, we will talk about the social sales LeadsGen method, value and practical application to interpret the industry opportunities belonging to China’s global expansion group.
01 The unique value of social selling Leads Generation
Generally speaking, transaction conversions in the B2B and B2 C industries are characterized by long transaction cycles and high customer unit prices. Customers will also go through the flow process on the left as shown below. From learning about interest to purchasing intention to considering closing a deal, each stage will have a different marketing + sales service process.
In this long-term service and interaction process, Leads Generation marketing focuses on long-term sustainable growth. Because it is different from other marketing customer acquisition methods, LeadsGen focuses on establishing long-term relationships and continuous interactions with potential customers, constantly providing customers with valuable information and resources, thereby increasing customer loyalty, shortening the transaction cycle, and truly achieving sustainable growth for the enterprise.
LeadsGen, based on social selling, is a development method that is more effective and covers a wider area than before. Here, there will be multiple growth and higher volume. In the social sales system, in addition to official centralized marketing and promotion, there are also tens of thousands of personal sales account matrices to promote products and attract traffic, achieving decentralized marketing effects. This helps brands quickly build social media buzz and drive larger traffic with small traffic.
For brands, SocialSelling LeadsGen can bring multiple values to the brand and effect:
- Improve public awareness of the brand;
- Increase fans and interactions on official social media accounts;
- Enhance the brand’s reputation on social media;
- Establish proactive customer interactions;
- Get more customer leads;
- Commission on sales performance and revenue;
- Maintain long-term customer trust relationships;
- Create ongoing repeat purchases and social referrals.
02 Social Selling LeadsGen Opportunities: Leads Team
There is no doubt that there are customers on social media, and the number of customers is tens of thousands. The difficulty is attracting their attention and finding them. In this matter, the social selling method is subtle and silent. Through content, warm personal accounts and personalized interactions, it attracts potential customers and consumers and promotes customer attention and conversion.
Through social media data collection and database marketing, the LeadsGen team can quickly establish an owned channel customer pool and label portraits. In the owned channel, combined with Social's personalized sales interaction and matching relevant content creativity, sales opportunities can be tapped to reach customers in real time. Over time, based on customer acquisition, content marketing and interaction with a large number of accounts, and based on the completion of customer portraits in owned channel SCRM, each LeadsGen team can build a profile-rich owned channel customer pool.
Combining keywords and classification screening, it can provide accurate and transactable leads for enterprises in different industries, categories and regions. Here, many B2 big C categories such as automobiles, insurance, real estate, education and other industries will become the LeadsGen team’s big customers. Discover hundreds of millions of high-volume consumers and achieve lead conversion value of hundreds of billions.
03 Social Selling LeadsGen Opportunities: SOHO Group
The social sales model has multiple differentiated values. For example, compared with the official website launch and platform marketing, social sales can also be an independent personal operation model, such as corporate sales, operations, or external SOHO groups.
This also gave rise to another profit model belonging to the SOHO group: the LeadsGen model based on social selling. Overseas, there is even a dedicated platform to connect LeadsGen business, making it easier for enterprises and individual SOHOs to get what they need.
For the global expansion SOHO group, business type and form are very important: flexibility, efficiency, and low cost are the basic requirements. Social sales LeadsGen development itself has personally operable attributes. Matrix account + RPA (Robotic Process Automation) + AI content can achieve the effect of personal responsibility. Combined with the form of online delivery, it can save a lot of trouble for the SOHO group.
04 Common trends in social sales interactions
Currently, social selling has become a common trend in the interactive communication between global enterprises and customers. From the original offline CRM to email marketing to marketing based on social media social platforms, the efficiency and effect of interaction between the two are improving. Based on the social sales system, the effect of lead development is not only the lead itself, but also the long-term long-tail product promotion value. At a time when growth is difficult to transform, both the company and the LeadsGen team are seeing new opportunities worth digging into.
