In the entire global expansion marketing process, digital marketing, content marketing, and event marketing are listed as three important marketing methods. Digital marketing focuses on spending money to buy traffic, event marketing focuses on brand influence, and only content marketing takes the long-term route of promoting products and attracting traffic. Everyone is a social native, and so are companies. Under this situation, social media has naturally become an important channel for corporate content marketing.
Whether it is a mature domestic brand going global expansion, or a cross-border brand turning around to build a brand image, social media content marketing will be mentioned repeatedly. In the process of communicating with customers, we found that this urgently needed marketing carrier often only has a few posts or information.
Because social media marketing is always accompanied by several difficulties:
1. Account registration and account suspension
The core issues that make account registration difficult and easy are account suspension: failure to comply with the platform’s risk control logic, such as using virtual information to register, abnormal behavior during the account warming period (advertising immediately after registration), and touching regional compliance red lines (violating local publicity regulations), resulting in a low account survival rate. Many cross-border sellers find that it is basically difficult to register accounts such as LinkedIn and Facebook and it is easy to obtain account suspension.
2. It is difficult to produce effective content
After publishing content on social media, many people find that there are almost no customers. In fact, this is perfectly normal. First of all, social media content is now overflowing. It is difficult to find customers with just a few posts or content, and content needs to be accumulated over a long period of time. In order for the second content to be effective, in addition to an interesting, useful and beautiful design, it also needs to include some methods of customer search and mining. The days of waiting for customers to come during the social media bonus period are long gone.
3. Content operation is difficult
Content operations are hampered by two factors: first, the lack of localized insights, topic selection that is out of touch with users’ pain points, and cross-cultural adaptation errors; second, the lack of efficiency tools, which consumes a lot of time and energy in purely manual production, making it difficult to continuously output high-quality content.
So, back to the question in the title: Is social media marketing useless or just necessary?
Looking at the entire social media marketing process, in the early platform dividend period, users poured in in large numbers, and it was indeed possible to gain customers and traffic by publishing information. However, with the proliferation of mobile Internet content and users being burdened by content, it is naturally difficult for companies to gain attention and recognition from fans through a few blog posts. To gain customers, companies either need to proactively explore and build connections, spend money to attract traffic, or need to accumulate content over a long period of time.
At present, pure social media operation has become a carrier for corporate brand promotion and personal IP image creation. Business operators need to objectively understand the functional characteristics of social media operations that focus on product promotion and traffic drainage as a supplement. Does this mean that social media can be used or not?
Not so. In terms of overall Internet ecological traffic, social media has always occupied a dominant position. Customers basically maintain the characteristics of online socialization and digitalization. Social media has always been the priority search platform for users. If the brand cannot be found within these common platforms, users will lose this part of the brand trust. Secondly, social media content is accumulated and has long-term SEO value. Long-term operation and maintenance can trade time for space and bring customers and trust to the brand.
So is there any solution to the problems of difficulty in registering account risk control, difficulty in social media sales prospecting, and difficulty in operating social media content?
Yes!In the process of global expansion marketing services, we found that social media registration can be easily solved by combining real mobile phones and real cards; social media has no customers, and real and effective customers can be discovered through keyword search, LinkedIn database and other refined interactions; content has no direction, and combining AI text, pictures, videos, AI digital people, etc. can save time and energy to generate a large amount of effective content.
How to do it specifically? In SocialEpoch's social sales entrepreneurship class, we will provide tools and methods one by one to lead you to solve it. For more details, please contact customer service ~
