Regarding core topics:
As the name suggests, the content of this operation map is mainly based on overseas social sales models. The marketing and sales of overseas social media platforms have entered a white-hot stage, and the nature of online social interaction among users has become a general trend. Therefore, it is an inevitable trend to directly obtain a large number of customers and close transactions from the Social platform, but the difficulty lies in how to find customers and close transactions as cost-effectively as possible.
The social sales model is a social marketing model accumulated by SocialEpoch from practical experience. Compared with the official sole account approach, it adopts a combination of account matrix + content matrix + batch release, allowing companies to quickly sweep the platform and occupy consumers' minds.
This 1.4m long, 1m wide combat map starts from the core of social selling, from basics to cognition to practical operation to top-level design, step by step to provide reference for marketing sellers at all stages.
Regarding structural classification:
The social sales dragnet diagram is divided into four parts, namely bottom-level cognition, advanced improvement, high-level refinement and top-level design. From top to bottom, the content follows the changes from shallow to deep, from easy to difficult, from basic to advanced, and from concepts to practical operations. Under the entire social sales system, it is divided into a social sales model for B2B and an owned-channel marketing model for B2C. Enterprises can quickly locate their own demand points in a large amount of content and study improvement strategies.
In order to make it easier to distinguish and refer to it, different colors are used in the layout design of the content in the four major sections, making it clear at a glance. In terms of content design, different sections have also been distinguished and connected. Through a structured framework design, readers can quickly grasp the content and logic.
Regarding use value:
For enterprises, social marketing is a must-do. This picture classifies the current social media platforms: one is social media, represented overseas by Facebook and Instagram. They are platforms that accumulate traffic and content. The other type is social networks, which are platforms for real-time interactive communication between users, represented by overseas WhatsApp and Messenger. Social media mines traffic, and social networks are the carriers that accumulate traffic and achieve transaction conversion. In the map, the relevant content is explained in detail.
For different industries, such as cross-border sales, B2 large C-type global expansion enterprises, cross-border e-commerce, overseas new retail, overseas distribution brands, mobile Internet global expansion, SaaS global expansion, financial global expansion, etc., there are different overseas social sales and owned-channel marketing models. These contents will also be displayed in the dragnet map. Therefore, the dragnet map has high reference and learning value for enterprises and individuals. For marketers at different stages and roles, they can learn and use it according to their needs.
Of course, the content of this dragnet map is not only this, but also has more value. I look forward to your exploration.
