Social media: an essential position for overseas sales promotion and customer acquisition
Traffic doesn’t disappear, it just moves from one platform to another, converting one form into another.
From offline to online, from the Internet to the mobile Internet, from forums to social media, we can all perceive a reality: traffic will never disappear or decrease, but will only shift from one platform to another, and from one form to another, as the current environment changes.
At the moment, social media and social networks are where traffic is, where customers are, and where corporate marketing efforts are focused.
For every overseas salesperson, social media is an important customer acquisition promotion position. Content-based social media marketing can reach customers through text, pictures, videos and other diversified ways, influencing customer awareness, shaping brand and individual IP images, and promoting customer conversion.
Cross-border salespeople are the typical representatives of these overseas sales groups, and social media is an important promotion platform for them: Those who make clothing will create Facebook pages and share positive reviews of orders; those who make machinery and equipment will post on Facebook to show the strength of the factory; those who make 3C electronics will shoot short videos to show off product creativity and selling points. Now, with the enrichment of global expansion industries, e-commerce is no longer the only category. SaaS global expansion, education global expansion, financial global expansion, corporate services, automobile real estate, etc., social media marketing and traffic drainage are needed at the official corporate level, and overseas sales individuals need it even more.
Can overseas sales acquire customers on social media?
Yes!
The result is positive. Social media is where the customers are, where the Internet natives’ time is, and where the traffic is.
Overseas salespeople can definitely get customers by creating accounts, improving information, interacting with homepages, posting and reposting, communicating in communities, and even competing or blocking their own official accounts. However, the result of one or two personal accounts + human flesh clicks one by one is slow work and careful work, and a steady flow of water. Although there is inquiry output, the efficiency is too slow. Behind the inquiry is a long time cost and a high energy cost.
Trading time for space is an unacceptable failure in this era. Under this situation, one capability overseas salespeople need is: improving efficiency. Improve the efficiency of acquiring customers, improve the efficiency of content production, improve the efficiency of publishing and reaching... Use space to gain time.
Practical sharing: How to improve customer acquisition efficiency through FB operations
This is one of the personal social media accounts of a colleague from the International Business Department of SocialEpoch and an overseas salesperson (yes, one of the accounts. The ability of Social Selling can empower each overseas salesperson to create a personal account system and achieve decentralized marketing).
Determine the positioning of the account and configure the content according to the rules and requirements of the FB platform. Remember, when configuring your Facebook homepage and posting, you can add your own WhatsApp account to facilitate one-click WhatsApp communication, and you can also display your personal phone number, email address, website and other contact information. Facebook’s support for commercial marketing is also visible to the naked eye.
If you want to get inquiries, you basically need to start from two angles: FB placement and social media content marketing.
For a single personal social media account, the entry threshold is high, the operation is difficult, and the price is expensive, so it is not an ideal choice. Social media content marketing is cheaper, more operable, and has greater room for efficiency improvement. It is also an opportunity to gain social media volume and long-tail traffic.
Through Social Selling's RPA operation method, the content of each single account can be infinitely amplified and reached, increasing the influence of a single content. For example, the post pictured above has reached more than 1,800 exposures.
In Facebook, the world's largest social media, each piece of content can be exposed to a large number of homepages, posts, groups and other ecosystems using RPA, bringing inquiries and traffic through content marketing, and increasing the popularity of a single account.
Then, the efficiency improvement of exchanging space for time is naturally not just for a single account. The efficiency of social media content marketing comes from two aspects: content and distribution.
The combination of AIGC+Social Selling perfectly solves these two problems.
AIGC, represented by ChatGPT, has brought content production into its peak era. Marketers who have struggled with content for a long time in the past have gained unprecedented empowerment at this moment. The Social Selling model such as the SocialEpoch5S model solves the problem of the number of carriers and automated operations for content distribution through RPA and account matrix.
Content is no longer a worry, and distribution is no longer a drag. For every overseas salesperson who wants to get inquiries, create personal IP, and gain high popularity, there are natural traces to follow in developing customers.
Embrace marketing technology, an essential skill for this generation of overseas sales
The day before yesterday, ChatGPT 4.0 was launched; yesterday, Baidu Wenxinyiyan was released. In an era of rapid change and fleeting opportunities, technological capabilities such as AI and RPA have become irreversible trends. For overseas sales, you are basically in China and facing overseas customers. Online marketing is a necessity. It is even more necessary to use AIGC+Social Selling to build high personal popularity and do a good job in attracting individual traffic.
