At present, the epidemic is not far away, but the trauma of Amazon's unprecedented account suspension is still there. RCEP, the Regional Comprehensive Economic Partnership Agreement, has come into effect, and the world's largest free trade zone has officially launched. Cross-border opportunities still exist, and so do platform risks.
▲1. How long has it been since we still haven’t done owned channel global expansion!
The essence of an owned channel is low-cost N-time access, which can be online in real time, reachable in real time, and transacted. Compared with the previous public domain method, it can help companies further reduce customer acquisition costs, develop the lifetime value and social value of each customer, and increase the probability of repurchase and referral. The most important thing is that being an owned channel can also avoid the risk of platform account suspension.
▲2. How long has it been since we still haven’t done owned channel global expansion!
Because it faces customers directly and adopts the DTC model, owned channels can help companies accumulate a large amount of first-hand data and digital assets. Everything can be digitized, and building your own Martech barriers has long been the standard for every enterprise in the era of digital marketing. These valuable data are not only recorded and summarized, but can also be combined with corresponding analysis models to form strong feedback and guidance for corporate business strategies. Scientific marketing starts from Martech+owned channel.
▲3. How long has it been since we started to do owned channel global expansion?
In 2020, owned channels have awakened, and there are countless domestic companies that have benefited from owned channel revenue. Perfect Diary, McDonald's, KFC, Luckin... countless businesses have begun to build their own owned audience pools. As for cross-border, 2021 is the first year of overseas owned channels. For many global expansion people, the large amount of successful experience accumulated by domestic owned channels can be copied and used for reference.
▲4. How long has it been since we started to do owned channel global expansion?
Operating an owned channel is inseparable from the management of people, the management of the relationship between people and products, the management of the relationship between people and content, and the management of the relationship between people. These operations basically cannot be separated from the participation of social media. WhatsApp, known as the first choice for overseas owned channels, has reached 2.5 billion users. Not only that, WhatsApp has also launched payment in India and Brazil, launched KFC ordering in South Africa, registered based on phone numbers, and has convenient functions. WhastApp, which is gradually becoming “WeChat-like”, is opening its arms to overseas owned channels.
▲5. How long has it been since we started to do owned channel global expansion?
Owned channel is not the opposite of the public domain. At a time when global management has become the voice and trend, the coverage of public domain + owned channel can bring long-term growth benefits to enterprises. Amazon sellers can use owned channels to divert traffic to the platform, feed back to the public domain, and build momentum for brand promotions. They can also directly complete transactions on owned channels, accumulate customer assets, and avoid platform account suspension risks. Independent sellers can use owned channels to add even more icing on the cake. They can precipitate advertising traffic into the owned audience pool, reduce customer acquisition costs, and develop the lifetime value and social value of each customer.
▲6. How long has it been since we started to do owned channel global expansion?
Not only these, those who are engaged in mutual financial global expansion, those engaged in mobile Internet global expansion, and those engaged in social media matrix global expansion can all use the owned channel global expansion model to sell goods, expand categories and monetize. There are many owned channel methods, and I will tell you about successful experiences and strategies.
