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Cross-Border Customer Acquisition and Social Selling

From China to Peru, global expansion companies can also realize localization with low cost and light assets.

There is a word in the "English-Chinese Dictionary" called "from China to Peru", which means from China to Peru in English. Since the two countries are far away from each other and are located on the other side of the earth, with a time difference of 13 hours, people like to use this phrase to describe "traveling all over the world" and "the farthest distance in the world."

Recently, with the state visit of national leaders and the opening of the Port of Chancay, Peru has become a hot topic in domestic and international news. It has also made Peru, which is more than 10,000 kilometers apart but has profound trade exchanges, become a new direction for cross-border people.

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First of all, compared with domestic trade and other popular global expansion markets where competition is huge, Peru should not be too friendly to Chinese global expansion people. China has been Peru's largest trading partner for ten consecutive years, and the two sides have a good trade atmosphere and profound relations.

On the other hand, on November 25, local time, US President-elect Trump posted on his social media account that he would impose a 10% tariff on all goods imported from China. The domestic market is too complicated, Southeast Asia is too close, and European and American policies are too strict. In contrast, South America has become a new advantageous choice for Chinese international businesses.

This month, the Port of Chancay was also officially put into operation. The leaders of China and Peru jointly announced the opening of the Port of Chancay.

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The Port of Chancay is located in Lima, Peru. After it is completed and put into use, Chinese goods entering South America can bypass the Panama Canal. It turns out that most of the deep-water ports in South America are located on the Atlantic coast, and Chinese goods need to be transshipped through the Panama Canal, which is costly and restricted. Once the Port of Chancay opens, ships can arrive directly across the Pacific Ocean without having to dock in the United States or go through the Panama Canal. The Port of Chancay is now the largest Pacific port in South America. It has a high level of automation, which greatly reduces logistics costs and improves transportation efficiency. The transportation time from Shanghai to Qiankai has been shortened from the original 40-50 days to about 25 days, and transportation efficiency has achieved a qualitative leap.

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Finally, South America has a population of more than 400 million, with per capita GDP generally around US$10,000, and strong consumption power. Although these countries appear to be in turmoil, their consumption levels far exceed those in Africa, India and other regions. Chinese mobile phones, automobiles, computers, mechanical equipment, clothing and other products have huge demand in the South American market. This provides China with a new incremental market, enhances its ability to withstand trade frictions between Europe and the United States, and creates new growth space for Chinese global expansion companies.

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For Chinese global expansion companies, new opportunities lie in Peru, Brazil, and South America. However, because it is too far away, companies have to spend two or three days just to enter the local market, plus personnel travel, market research, local operations, etc. The investment is huge but the effect is unknown.

Tumi Global Expansion has created a one-stop service platform for domestic enterprises' global expansion in Peru and global expansion in South America: through overseas offline physical halls + online social media marketing/mall systems, corporate personnel can achieve offline + offline collaborative display and sales without the need for physical global expansion, completing low-cost overseas localization.

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Recently, Tumi's global expansion investment fair concluded successfully in Shenzhen. Global expansion in South America is dictated by the current situation. We look forward to working with more customers to start this ultimate battle for overseas nuggets!

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