Recently, there have been major updates on the WhatsApp official website. If you are a cross-border sales seller, you must pay careful attention to every update of WhatsApp.
Because we have discovered that the connection between WhatsApp and Facebook is becoming more and more frequent, and the Facebook Group is also encouraging users in countries with a large number of WhatsApp users to use WhatsApp to communicate with their customers for business and product sales.
So I would say, based onWhatsApp owned audienceThe times are approaching us!
Driving Facebook, the world's largest public traffic pool, to WhatsAppowned channel accounts is a major trend in the future.
In China, which cross-border seller can build a hugeWhatsAppowned audience pool, whoever can seize the opportunity.
Complete the closed loop of chat order - first purchase - repeat purchase - referral.
Now let me analyze this major update of WhatsApp for you:
■ In the WhatsApp business account, you can set a business profile. Your chat partner can click on the avatar to see your business profile.
And you can also view your Facebook store. Currently, Facebook users in many countries use the Facebook store function.
Upload your own various products for sale, so we can understand the Facebook store as the function of the WeChat applet. In the future, we will chat with merchants in WhatsApp and browse the merchant's products in great detail.
■In fact, at the end of 2020, some of our SocialEpoch customers have already started usingWhatsApp accumulates its own owned audience pool, but the problem is that you can't pay directly like WeChat, and you have to tell the customer your PayPal account to transfer money.
WhatsApp currently has built-in payment functions in India and Brazil
This is a photo sent by our Indian colleague. Of course, it doesn’t matter if we don’t have payment within WhatsApp, because you can use Facebook pay to shop in WhatsApp.
It is equivalent to saying that in the future, when customers see our products, they can pay directly.
WhatsApp real-time online chat is the basis for building an owned audience pool, but opening up the payment function is the key to monetizing owned channels.
■ In the past, we advertised on Facebook and Instagram, and the landing pages were independent sites, and then conversions were done on the independent sites.
This method attaches great importance to the production level of the independent station and whether the product itself is attractive. For the traffic entering the independent website, if you like it, you will buy it. If you don’t like it, you will directly delete it. Therefore, it will cause a huge waste for the merchants and they will not be able to contact them again.
So this update will directly import public domain traffic into WhatsAppowned channel accounts. Users who see merchants’ advertisements on Facebook and Instagram can contact merchants directly through WhatsApp links.
Therefore, every user who clicks on a merchant’s advertisement will not be lost. We can promote our products in WhatsApp conversations and continuously reach our customers. This is the same logic as many merchants in China today directly hang their WeChat QR codes in advertisements on Douyin, Toutiao, and Moments.
Finally, I want to tell cross-border sellers that with the increasingly in-depth integration and updates of WhatsApp and Facebook, WhatsApp owned audience operation and account matrix to realize traffic monetization will be a big explosion and one of the main business models in 2-3 years.
Today's WhatsApp is a bit like WeChat's micro-business in 2012-13. Seizing the trend of the times and occupying the bonus period of WhatsApp owned channel will become a new growth point for cross-border sellers!
