As the saying goes, there are three fears when operating an independent website, namely:No traffic、No trafficandNo traffic! No, here are three traffic-draining techniques from Facebook with billions of users to an independent website, complete with step-by-step nanny-level tutorials.
1 Post transaction posts on MarketPlace to attract traffic
- The title and first accompanying image are important：
The title needs to directly state the nature of the product. Before the user clicks on the post, the first product image is the only image that can be seen. It is best to use a higher-quality real-life image and avoid using refined product images with a pure white background.
- You can put your own traffic-driving store link and owned channel chat WhatsApp link in the product description., as well as some description of the item itself. It is best to edit the paragraphs clearly to avoid all the text being piled up and affecting the perception. In short, the purpose is to reduce the cost of understanding and maintain the user experience.
- After testing,Post exposure rates in developed countries are significantly higher than in other countries, the exposure effect of domestic accounts in the United States is the best; the post positioning can be changed to a more populous and more developed city to increase reach without affecting the exposure weight.
- If you do not set delivery when posting, the delivery method will default to Local pickup (when delivered on the ground). This prevents users from placing orders directly on Facebook. If users are interested, they will follow the link in the product description and successfully arrive at the store or owned channel. If delivery is set up, you can choose both face-to-face delivery and delivery, which significantly expands the user range.
- When sending a transaction post, you can mark the price low or even mark it as 0 to enhance the traffic drainage effect.. If the price is marked as 0, the post will be classified into the Free Stuff category. If the user browses this category alone, it is equivalent to having an additional exposure entrance for the post; if a price is written when posting a post for the first time, and then the price of the post is modified to be lower than the price, this can form a comparative display format in which the original price "turns gray and is crossed out".
2 Forward/send posts to groups to attract traffic
- The exposure of transaction posts is closely related to the product selection itself., if it is a product with a wide audience and a large second-hand market, such as Air Jordan shoes, then the post can bring a lot of natural traffic (judged by the number of views displayed on the post itself). If it is a relatively niche product, the number of views will usually be lower. take advantage ofFacebook PinxuanbaoSending transaction posts in batches can quickly cover a large area of potential user groups in target countries. If the product selection itself has its own traffic bonus, it will bring huge traffic in a short period of time.
- To forward a post to a group, the account itself needs to be added to the group first.。
For details on what groups to add, see the section on how to use keywords to search for groups below (click on the text to enter the original text):
Teach you step by step how to find customers on Facebook - practical sharing - for social e-commerce global expansion, look for SocialEpoch
When joining a group, try to choose a group with a large number of people and active posting in the group. First, the quality of these groups is very high; second, groups with a large number of posts every day are most likely because the administrators in the group have not set too many posting restrictions, and many or even all posts can be displayed in the group after they are published. On the contrary, posting or reposting in the group will be invalid, because if it is blocked, other group members except the administrator will not be able to see the content.
- Posts sent or forwarded should preferably be detailed in content, with high-quality real-life photos and store&owned channel traffic links. Pictures can add interest to attract attention and arouse user interest.. For example, you can use some blank templates of memes to fill in relevant copy of your products to create funny meme pictures.
If the group itself is of high quality, the traffic brought by the repost operation will be very considerable. Take wooden puzzle toys as an example, use Facebook to promote productsFacebook Pin Xuan Bao socialepoch.com/fbscrm/
I logged in to two accounts and reposted 16 and 27 times to the group respectively. The reach of the post that day reached 5949, while the reach without reposting was only single to ten digits.
- You can also create your own groups to use as traffic vectors, while diverting traffic to the mall and owned channels, it also accumulates its own user pool within Facebook for subsequent conversions. Especially when the target users are in Europe and the United States, user groups that are not directly accessible to owned channels can also form a user pool for operation.
3 bulk messaging comments to attract traffic
- When commenting on bulk messages under posts in Pages and public groups, there is no need to do Like Page or join the group operations. You can directly use Facebook Product Xuanbao to send in bulk to gain a large amount of exposure.
- When commenting on bulk messaging, the scope of search groups and homepages can be wider than reposting., because there is no situation where the post cannot be posted. before dividing
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The keyword search part mentioned can also be positioned based on the "audience group". For example, if the target audience of the product is known to be otakus, you can also search for group homepages based on the audience's preferences that include keywords such as anime, comics exhibitions, figure peripherals, various well-known games, etc. that otakus are interested in.
- The review copy can include a store link (generating a short link), and when displayed, the link content will be included in the review.
- When commenting on a Facebook post, with the exact same copywriting link, it will not be posted until about 20 comments. When using Pinxuanbao for batch operations, random symbol copywriting will be automatically added to achieve large-scale comment coverage without affecting the original meaning of the content.
For more tips on Facebook marketing, please read the column or communicate directly with SocialEpoch via private message.
