As more and more WeChat groups are added, we will all find this: when the group chat atmosphere enters a stable period, the most active people are often the same few people. Others may rarely speak, but are more or less affected by the words and deeds of these few activists.
This WeChat group is a small ecosystem.In this small ecology, a stable atmosphere where dynamic and static, listeners and expressers coexist has been inadvertently formed.. The expressers may be in the minority, but their words and deeds will affect others in the group (or even outside the group). In other words, if you want to sell goods in this group, start from the perspective of these active users, and you can reach everyone in the group in the lightest and most intrusive way.
This is the prototype of SocialEpoch Facebook product mass marketing, one and one hundred, influencing a large number of potential customers through a small number of active circles.
As shown in the picture above, Facebook is a huge collection of 3 billion users. It is all-encompassing and diverse, but like all ecosystems, it forms a stable pyramid-like structure.
We found that users in this ecological pyramid can basically be divided into four types:
- Industry KOL: They are users who have absolute say or significant influence in the entire ecosystem, accounting for less than 1% of the users.
- Expert user: Such user groups have strong desires and rich forms to express themselves and continue to output content.
- active users: Relying on such a group of active users who love to share and participate, a large amount of content can be spread and shared.
- Mass users: These “amateur” users are basically consumers of content, just like the divers in the WeChat group. They may not speak, but they are invisibly affected by the content.
From this, from top to bottom, these four types of users can be generally formed:Define content, create content, communicate content, consume contentFour forms of content participation. And now,SocialEpoch Facebook product Xuanbao can be reached in batches from one to a hundred. By creating active users and leveraging KOL expert users, it can achieve influence and marketing on all users. Shape the platform content ecology, reduce excessive user interruption, and maintain potential user experience.
So, how does Pinxuanbao create these active users? Four major moves:
- FB account batch operation: multiple accounts log in at the same time, automated chat, and batch operations;
- FB posts and reposts: Automatically post and repost in batches to build brand marketing momentum in a short time and efficiently;
- FB group marketing: Actively acquire major groups across the entire network and conduct intelligent marketing to double communication efficiency;
- FB popular page marketing: Get popular pages, automatically customize reviews, and accurately attract brand customer acquisition.
This kind of batch intelligent marketing is like the propellant of a rocket. Combined with the brand's own high-quality content, one marketing can achieve the effect of 1+1>2.Within the entire Facebook ecological pyramid, the dissemination of this kind of content plays more of a role as active users. It can not only contribute to the lively discussion atmosphere of the entire platform, but also avoid excessive interruption to mass users. It also improves the efficiency and accuracy of customer acquisition by brand merchants from the Facebook platform. Achieve multiple benefits with one fell swoop and empower in multiple dimensions.
