There are many Facebook users, 3 billion in total, but it is difficult to find customers. Why, operational skills are important. No, SocialEpoch’s practical Facebook operation information is here, and it will teach you step by step how to efficiently attract customers and attract traffic from FB.
01 How to efficiently drive traffic from Facebook to independent stores
1. Store corresponding page operation:
- Daily posts (make good use ofOffer functionConfigure the store link of the corresponding product);
- The pinned post introduces the store and products for sale, and the copy and pictures are changed appropriately at regular intervals;
- FB product XuanbaoBatch operations, like and comment on product posts (generally expressing willingness to inquire, etc.);
- The Page itself is configured with store link buttons and homepage introduction;
- Use FB Pinxuanbao to invite likes and follow the homepage (you must accumulate 25+Like before you can set the homepage UserName);
- Start the live broadcast in the Page.
2. How does Facebook efficiently attract traffic to independent websites:
- Combined with FB Pinxuanbao, you can quickly find and join massive groups in the industry, and forward product posts on the homepage to the groups;
For example: As shown above, wooden toy merchants can collect transaction retail related and wooden toy enthusiast groups. - Collect links to various groups and homepages, and use FB Pinxuanbao bulk messaging and comments to attract traffic. Send copywriting suggestions: content + homepage link/store link;
- Send a Marketplace transaction post, send the corresponding product, state the price according to the actual situation or the low price, and write the copy in the postIncludes store link and homepage link for the product；
- Send a free Marketplace transaction post (the price is marked as 0 to attract attention and clicks), send the corresponding product, and the copy in the post states that it is sold at a price andAttached is the store link and homepage link for the product.
Note: All links can be configured with Bitly short links to count clicks.
02 How to drive traffic directly from Facebook to WhatsApp
Method 1: Create a Page that matches the tonality of owned channel products (take electronic cigarettes as an example):
1. Daily operations of Page:
- Daily posts (send products that fit the style of owned channel products, such as pop beads, cigarette accessories, protective cases, hanging chains, ashtrays, cigarette boxes, cigarette holders, Red Bull, coffee, refreshing products, etc.), as shown below, the post can have a WhatsApp button inside it.
- Use FB Pinxuanbao's multi-account batch operation to like, comment, follow, etc. to create a sense of post atmosphere.
2. How to combine FB product announcements to attract traffic in batches:
- Collect links to various groups and homepages in the industry (related to e-cigarettes and trading and retail), and combine them with SocialEpoch, Facebook, and product announcements to reach and attract traffic in batches. Send copy: e-cigarette product content + WhatsApp link/number & homepage link, interested customers will quickly add friends to communicate; combined function: use [FB Product Xuanbao "data collection" function + "link comment" function].
- Use FB Pinxuanbao to join various groups (e-cigarette related) and forward product posts to the group;
Combined functions: [FB Pinxuanbao’s “automatic group addition” function + “post forwarding” function]. - Combine with FB Pinxuanbao to send Marketplace transaction posts, and send e-cigarette-related traffic-draining products. The prices are stated according to the actual situation. The copy in the post is accompanied by a WA link/number & homepage link;
Integrated functions: [FB Pinxuanbao "Publish Post" function]. - Use FB Pinxuanbao to send Marketplace free transaction posts (price marked as 0), and send e-cigarette related traffic-draining products. The copy in the post comes with a WA link/number & homepage link.
Integrated functions: [FB Pinxuanbao "Publish Post" function].
Method 2: Directly use the existing Page of owned channel products (take electronic cigarettes as an example)
1. Daily operations: Refer to the corresponding page operation of independent station stores.
2. Drainage operation of FB Pinxuanbao:
- Collect various group and homepage links in batches, and guide comments from multiple accounts within the product announcement. Send copy: content + WhatsApp link/number & home page link
Combined functions: [FB Pinxuanbao “data collection” function + “link comment” function]. - Join various e-cigarette and transaction retail related groups and forward product posts to the groups in batches.
Combined functions: [FB Pinxuanbao’s “automatic group addition” function + “post forwarding” function].
Surprise: The long-tail traffic effect of FB Page is obvious. After sending traffic-driving messages, you can even achieve continuous growth of fans on your homepage without running any operations.
Case sharing: A newly created Page did a small amount of traffic drainage for about a month and had 50+ fans. Operations and traffic were completely suspended. After 1-2 months, the number of fans reached 1,000+.
03 How to determine the keywords to search for Group and Page?
1. Take wooden puzzle toys as an example:
- Keywords of the product itself: 3D wooden puzzle, mechanical model;
- Related derived keywords based on product attribute positioning: wooden creation, wooden design, wooden toy, wooden accessory, wood craft, Desk Decoration, Birthday Gift, DIY Craft Models, DIY Wooden Toys;
- Existing brands selling related products (Google product keywords): Ugears Models, Wood Trick, Veter Models, ROKR, Rolife, EWA, Jigzle;
- Keywords based on similar product positioning: Puzzle, Jigsaw, Lego;
- Keywords for general transactions: product+buy sell trade, product+swap/exchange, marketplace, retail, sale.
2. Take electronic cigarettes as an example:
- Keywords of the product itself: Search known keywords through Google, such as: e-cigarettes, and get some other related names of the product in the relevant introduction articles, such as: vape/vaping/vapor/e-cigs/e-hookahs/mods/vape pens/vapes/tank systems//ENDS;
- Related derived keywords based on product attribute positioning: smoke, smoker, smoking;
- Keywords based on similar product positioning: Tobacco, cigarette, cigar, Smoking Pipe, weed herb, Bursting Beads Capsules, tobacco pipe;
- Existing brands selling related products: (Based on the target country and keywords Google). For example, American e-cigarette brands: Juul, Vuse, blu, Logic, NJOY;
- Keywords for general transactions: product+buy sell trade, product+swap/exchange, marketplace, retail, sale.
If you want FBcustomer acquisition to be effective, in addition to operational skills, appropriate tools are also important. Facebook Pinxuanbao, an automated intelligent marketing tool independently developed based on the FB ecosystem, can be operated in batches with multiple accounts. Help you quickly reach accurate users and achieve screen-dominating marketing. If you are interested, click here:
