It’s not surprising that Facebook launched Facebook Shop. Facebook has actually been able to achieve a closed loop of shopping within Facebook for a long time. It has never been done or launched. I think it’s not that Facebook’s strategy and management don’t want to do it, but that it has always lacked the opportunity to do so.
Just right,The global COVID-19 pandemic is a great opportunity for Facebook.
Why do you say that?
Facebook has been criticized for abusing data. At this time last year, it was fined US$5.4 billion by the United States. In addition, it is frequently interviewed by governments of various countries. They have always been seriously criticized. Under such circumstances, if they rashly launch a more radical e-commerce strategy, they will undoubtedly add a lot of public relations troubles to themselves. At the same time, their implementation will be greatly compromised, and they may fail prematurely.
But this time around the COVID-19, Facebook seized this opportunity, followed its famous example, and launched the Facebook Shop function in the name of helping fight the epidemic. It was not unwise.
Facebook stock rises after launch of Facebook Shop
The opening of Facebook Shop can be said to be a milestone for cross-border e-commerce in developed countries in Europe and the United States:
Since then, the era of overseas social e-commerce order chat has officially arrived.
In the past, although Facebook was one of the largest promotion channels for e-commerce, it was mostly used as a traffic-draining platform. Marketers used Facebook advertising, Facebook social operations and other methods to guide traffic to their own stores, and then closed transactions in their own stores. In other words, Facebook only plays a role in attracting traffic in the early stage and does not participate in the specific conversion and transaction process. However, after the official opening of Facebook Shop this time, e-commerce has achieved a complete closed loop on Facebook. What will happen in the future is: merchants will achieve traffic on Facebook, carry out customer service chat activities on Facebook Messenger, Instagram and WhatsApp, and implement a perfect closed loop of payment.
So from now on, the era of complete social e-commerce based on the Facebook ecosystem has quietly arrived.
Follow the public account: "SocialEpoch" Reply to Facebook Shop, get the complete FB Shop opening tutorial and upload the store spreadsheet template (Excel mode) for free. Come on!
About SocialEpoch
Become a WhatsApp social marketing service expert and help brands gain revenue through social marketing!
SocialEpoch has launched a series of marketing system services for WhatsApp to assist cooperative customers in building an efficient operation system for customer management and customer drainage for WhatsApp marketing.
The first SocialEpoch WhatsApp SCRM customer management system is launched to help cooperative customers improve the efficiency of sales and customer service management: it can coordinate the matching of multiple customer service agents and WhatsApp customer service accounts; communication messages from all customer service agents and customer service accounts are automatically synchronized to the cloud, so that customer data can be continuously saved and reviewed; intelligent reply messages are implemented so that customer service can work efficiently 24 hours a day.
At the same time, SocialEpoch provides WhatsApp traffic diversion services, including WhatsApp bulk messaging, WhatsApp group creation and bulk messaging, to help cooperative customers acquire accurate new customers in the blue ocean of WhatsApp traffic.
On the basis of the traffic drainage and customer service marketing system, in 2020 SocialEpoch will launch an empowerment system that combines social marketing methodology, social e-commerce platform, social customer traffic, social marketing system, and service consultation to provide a complete solution for Chinese brands' global expansion in social e-commerce.
