I have been depressed by the epidemic.
But there is still good news!
The picture accompanying the historical article has expired Recently, Facebook reached an investment agreement with Jio, a communications technology subsidiary of Reliance Group: Facebook invested US$5.7 billion in Jio, acquiring about 10% of Jio's shares and becoming the company's largest minority shareholder.Facebook pointed out that this cooperation aims to combine Facebook’s own popular WhatsApp application in India with Jio’s huge communication service foundation to create an Indian WeChat, an innovative way to integrate individuals and enterprises, and a new model that provides a development engine for India’s growing digital economy. WhatsApp, owned by Facebook, needs no introduction by the editor. It has 2 billion users worldwide and more than 400 million active users in India. It is the well-deserved “WeChat” of India. And what about Reliance Group, the parent company of Jio! Everyone must be familiar with it. His boss is Asia’s richest man who has been in the limelight in domestic and foreign media: Mukesh Ambani. Maybe you may not remember his name, butHis mansion in Mumbai must look familiar to you： The picture accompanying the historical article has expiredThis time the two giants and local tycoons are working together to make things happen, which is very promising.
According to a report by India's local media "Economic Times" last week: Facebook and Reliance Group are promoting the use of WhatsApp and Jio services.Create a WeChat-style “super app” for India”. As we all know, WeChat not only has a large number of individual users in China, but the most important thing is that it has become a way of life and penetrates into every aspect of our lives: every day, more than 1 billion users and a large number of small and medium-sized enterprises use it to communicate, pay, and promote services and products. In a blog post signed by Facebook chief revenue officer David Fischer and India vice president Ajit Mohan, WhatsApp said one of its investment goals is to develop business opportunities for small businesses, noting that "WhatsApp has become deeply imprinted on Indian life, becoming a commonly used verb in many Indian languages and dialects." The picture accompanying the historical article has expired David Fischer and Ajit Mohan wrote: "One of the focuses of our partnership with Jio will be to create new ways for people and businesses to operate more effectively in the growing digital economy.” “For example, by combining Jio’s small business scheme JioMart with the power of WhatsApp, we canLet people connect with businesses, shop, and ultimately buy products in a seamless mobile experience.” The picture accompanying the historical article has expired Facebook’s plan to lay out its platform through WhatsApp actually started very early: Facebook also tried to provide Internet access services in India before, but the project had to be banned due to insufficient consideration and violated the principle of net neutrality; many other plans it had tried, such as WhatsApp payments, also made slow progress. Being able to cooperate with Jio this time is a great strategic opportunity for Facebook. Jio has once disrupted the industry in the Indian market. The heavily discounted 4G plans it provides not only leave big-name competitors behind, but also help India, a country with a population of 1.3 billion, usher in the 4G inclusive mobile Internet era. Facebook's blog posted a post praising that Jio has "brought more than 388 million people online." Today, Facebook's cooperation with Jio is a new beginning for Facebook to create another powerful social comprehensive platform through WhatsApp, an instant messaging APP.For those who are engaged in cross-border e-commerce and global expansion services, this is a good trend, and the next trend is very likely to be on WhatsApp in India. And it also has an advantage for our partners in China’s global expansion, because we have WeChat marketing to iterate on.So, are you ready for cross-border global expansion?
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About SocialEpoch
Become a WhatsApp social marketing service expert and help brands gain revenue through social marketing! SocialEpoch has launched a series of marketing system services for WhatsApp to assist cooperative customers in building an efficient operation system for customer management and customer drainage for WhatsApp marketing. The first SocialEpoch WhatsApp SCRM customer management system is launched to help cooperative customers improve the efficiency of sales and customer service management: it can coordinate the matching of multiple customer service agents and WhatsApp customer service accounts; communication messages from all customer service agents and customer service accounts are automatically synchronized to the cloud, so that customer data can be continuously saved and reviewed; intelligent reply messages are implemented so that customer service can work efficiently 24 hours a day. At the same time, SocialEpoch provides WhatsApp traffic diversion services, including WhatsApp bulk messaging, WhatsApp group creation and bulk messaging, to help cooperative customers acquire accurate new customers in the blue ocean of WhatsApp traffic. On the basis of the traffic drainage and customer service marketing system, in 2020 SocialEpoch will launch an empowerment system that combines social marketing methodology, social e-commerce platform, social customer traffic, social marketing system, and service consultation to provide a complete solution for Chinese brands' global expansion in social e-commerce.
