Global expansion is still a major trend in 2025, and global expansion companies are still facing a complex market environment and fierce competition. Social owned-channel marketing has become a key strategy for achieving sustainable development and improving competitiveness, and WhatsApp plays a key role in it.
WhatsApp is the social platform with the highest number of daily active users in the world. As of 2024, the number of monthly active users has exceeded 2 billion, covering more than 200 countries and regions. In India, it has more than 500 million users; in Brazil, the penetration rate exceeds 90%. The huge user base and wide coverage provide a large number of potential customers for global expansion companies to carry out owned-channel marketing, giving companies the opportunity to reach global customer groups.
WhatsApp has an instant messaging function that enables rapid communication between companies and customers, greatly improving communication efficiency. Its diverse communication forms, such as text, voice, video, etc., meet the communication habits of different customers and provide strong support for global expansion companies to build owned-channel marketing systems. The SalesEpoch overseas customer management SCRM system developed based on the WhatsApp ecosystem helps global expansion companies optimize their owned-channel marketing strategies and improve marketing effectiveness.
From the perspective of customer experience, SalesEpoch's one-click translation function solves the communication barriers between global expansion companies and customers in different languages. After a global expansion electronic product company used it, the customer churn rate due to language problems was reduced by 30%, and customer satisfaction was significantly improved.
In terms of sales efficiency, SalesEpoch supports intelligent replies and can respond to customer inquiries in a timely manner even during non-working hours, achieving efficient 24-hour customer service operations. It can also coordinate the work of multiple customer service agents and WhatsApp customer service accounts, and automatically synchronize communication records with the cloud to avoid the loss of customer data. For companies that use SalesEpoch, the sales team's efficiency in handling customer inquiries increases by an average of 50%.
At the enterprise management level, SalesEpoch helps enterprises understand customer behavior and preferences and formulate precise marketing strategies through accurate big data analysis. A certain global expansion clothing brand used its data analysis function to accurately locate target customers and launch new clothing that meets market needs. Sales increased by 40% year-on-year.
In terms of traffic acquisition, public domain traffic dividends have faded, customer acquisition costs have increased, and conversion rates are difficult to guarantee. With WhatsApp SalesEpoch, companies can directly contact customers through their own channels and accurately reach target customers. A global expansion beauty company uses SalesEpoch to analyze customer data on WhatsApp and push personalized product recommendations. The customer conversion rate is 30% – 50% higher than traditional public domain advertising, attracting a large number of customers to place orders.
In terms of maintaining customer relationships, owned-channel marketing can enhance customer loyalty. In the owned channel space built by WhatsApp, companies based on SalesEpoch can deeply interact with customers and provide personalized services. A global expansion e-commerce company established a brand community to respond to customer feedback on product use in a timely manner. Customer satisfaction increased and the repurchase rate increased by 40%.
In terms of cost control, owned-channel marketing reduces the company's dependence on third-party platforms and reduces marketing costs. Enterprises do not need to place large-scale advertisements on public platforms. Through WhatsAppSalesEpoch, they can accurately convey product information and reuse owned audiences.
In addition, in owned-channel marketing on the WhatsApp platform, social communication features can be used to attract potential customers through customer word-of-mouth. A smart wearable device global expansion company cultivated brand ambassadors and encouraged loyal fans to promote the brand, and the number of new customers increased by more than 50%.
In summary, social owned-channel marketing has become the core strategy for global expansion companies’ overseas development with its advantages such as precise reach, enhanced customer loyalty, and cost reduction. WhatsApp's huge user data, efficient communication methods and strong social communication capabilities, combined with SalesEpoch's multi-dimensional cost reduction and efficiency improvement, can explore more growth opportunities for global expansion companies.
