// Introduction
We have introduced the social marketing thinking model, business model framework, owned audience operations, social drainage and social e-commerce, covering everything fromDirect traffic to social operationsThen to the transaction platform to social fission and other links.
This article describes the corresponding aspects involved in social marketing operationssystem tools。
// Leave the complexity to yourself and the simplicity to your customers
If a worker wants to do his job well, he must first sharpen his tools.
After understanding the entire social marketing methodology, you need to choose matching system tools to assist in efficient social marketing.owned audience operation。
The design and development of social marketing system tools is relatively complex, involving the complex integration of black technology and resources. The core logic of its design should be to innovatively combine complex technologies, resources, things, and processes into a simple product, leaving the simple experience to customers/users and leaving the complexity to product development for ourselves.
Instead of just providing a PC software or mobile phone software, customers need to integrate various very complex resources after getting it.
// Social drainage system
In the social traffic drainage system, there is already a mature Facebook/Google advertising platform for public domain traffic drainage, which will not be explained in depth here.
Traffic is the basis for the success of a business model, and social marketing requires owned channel traffic. This requires the selection of a social traffic drainage system based on WhatsApp and a social media operation system based on Facebook.
There are currently two owned channel drainage systems on the market
One is a tool, which requires customers to integrate resources and operational processes on the basis of the tool. It is very troublesome to use and the actual effect is relatively poor.
The other is a service-based advertising platform. Customers only focus on their own advertising materials and landing pages, and focus on the conversion effect. As for how to reach users, it is completely left to the advertising delivery system of social owned channels.
The second type of drainage system can be found inSocialEpochSocial traffic advertising delivery system.
// Social diversion tool
When user traffic is directed to the WhatsApp account matrix of the social owned audience pool, there is a key link here. A large number of users need to be diverted to multiple personal accounts or groups in the entire owned audience pool.
A diversion tool is needed here, please refer toSocialEpochofJiayoubao and Jiaqunbao。
■ A link can be generated and embedded in various traffic diversion scenarios. The traffic of this link can be distributed to multiple different WhatsApp personal accounts or WhatsApp groups.
■ When a WhatsApp personal account or group needs to be changed, modifications can be made directly in the management background of Jiayoubao and Jiaqunbao, which will divert user traffic to new personal accounts and groups.
At this time, the links that attract traffic have been dispersed and promoted to various places on the network. They cannot be modified but still have effective traffic channels.
// owned-channel operations
owned-channel operations treasureIt is the most important system for owned audience operations. It is the basic window for communication between the social marketing operation team and users, improving the efficiency of social operations.
It includes the following integrated solutions:
Basic user operation system and corresponding management system
Expanded intelligent marketing system and material system
As well as the social drainage system and social fission system that need to be integrated.
Refer here to SocialEpoch's owned-channel operations treasure system.
Basic user operation system and corresponding management system
■ Can manage batches of WhatsApp personal account matrices and manage multiple agents in a unified manner
■ An agent can manage multiple WhatsApp accounts on PC and mobile phones, and can define user portraits, quick replies, direct conversations, and automatic replies to achieve efficient user communication.
■ Built-in automatic translation function makes it easy to interact and communicate with users around the world via WhatsApp messages
■ All agent information and corresponding customer data, as well as agent chat information can be synchronized to the server to facilitate management and system management.
■ The management system can realize the matching management of agent team and WhatsApp account matrix, sales funnel management, customer asset management, as well as customer behavior and customer intention analysis, etc.
Intelligent marketing system and material system
■ Provide basic marketing, special marketing and event marketing and other marketing tools to facilitate customers to carry out event marketing operations such as red envelopes, draws, group buys, bargaining, gifts and discounts.
■ Provides a content marketing system that collects customer acquisition articles/posters/videos, as well as exciting communication materials that can effectively activate private communities, and also facilitates agent operations to enrich the circle of friends
■ Provide a material system to facilitate the unified management of marketing materials by brands and owned channel community communication
Integrated social drainage system and fission system
■ Integrated advertising delivery system for social traffic, which facilitates operations and allows batch advertising to be targeted at old users/new users to improve batch work efficiency.
■ Integrate the social fission system, make full use of owned audience, and tap the social fission value of users
// Social e-commerce platform. Build a website in ten minutes.
For global expansion of e-commerce brands operating social e-commerce, after obtaining traffic and building an owned audience pool, a social e-commerce platform system is needed to manage orders and customer social relationship chains. SocialEpoch social e-commerce platform solution can provide a mature and complete social e-commerce platform system.
■ Fast and convenient platform system construction, social e-commerce website construction can be completed in ten minutes, and APP outsourcing can be completed in one day
■ Product details and shopping cart system
■ E-commerce marketing activity system
■ Social relationship chain management and fission system
The SocialEpoch social e-commerce platform system can be used to globally expand and operate a social e-commerce business model similar to Yunji Weidian, and achieve business success with the social marketing model based on the WhatsApp platform.
