◆ Introduction
As the name suggests, social e-commerce platforms use social methods to do e-commerce.
In the era of mobile Internet, people's main way of socializing is through IM tools. The main social IM tool in China is WeChat; the mainstream chat software in Japan, Taiwan and Thailand is Line; and in South Korea it is Kakao. Most other countries around the world use WhatsApp and Messenger, which are owned by the Facebook Group.
At the same time, throughSocial relationships can also create fissionAs a result, it can continuously develop its own next-level distributors, and the relationship between distributors can be locked through the social e-commerce system. This is a leap-forward efficiency improvement compared with the past direct sales method.
In the past, the direct sales agency model had three disadvantages:
First: Most of the agents developed by direct sales personnel can only expand through the network resources around them, and cannot expand to everyone who may exist in every area.
Second: The relationship between direct sales personnel and their own agents can often only be recorded manually, and it is difficult to locate the relationship between each person.
Third: To become a product agent, you often need to stock a large amount of goods, and the agency threshold is relatively high.
AndSocialEpochtake advantage ofSocial e-commerce platformand WhatsApp social customer relationship management (SCRM) system to solve the above problems.
◆ owned audience
owned audienceIt is a familiar vocabulary used in WeChat social e-commerce in China in the past two years.
In fact, after so many years of development in the country, the model of social e-commerce has become quite mature. From the earliest micro-business model of purchasing goods to the current platform model for goods, logistics, and after-sales, no matter which model is used, customers must be added to WeChat, communication and consultation services are provided for customers in WeChat, and finally converted into transactions.
Platforms such as Taobao, Tmall, and Amazon are all public domain traffic, and all traffic entrances belong to the e-commerce platform. Every store merchant competes for traffic under the rules of the platform, and requires huge advertising costs.
Now many merchants are beginning to try to add users to their own WeChat and divert traffic to WeChat from any platform on the Internet, so that each of their Moments can become their own advertisements, and platform traffic is converted into their own owned audience, allowing them to reach their customers anytime and anywhere.
For this reason, many companies have set up customer service operations teams to serve their thousands of customers in WeChat. There are also some domestic companies that have developed a large number of small programs and WeChat customer management systems based on the WeChat ecosystem.
The mini program is used for product transactions, and the WeChat Customer Management System (SCRM) is used to improve customer service efficiency.
◆ SocialEpoch social e-commerce empowerment platform
Domestic social e-commerce is in full swing and has accumulated considerable experience.
Against this background,SocialEpochWanting to bring the domestic social e-commerce model overseas, we developed the lopdeals social e-commerce platform and the WhatsApp SCRM system.
Users canlopdeals social e-commercePurchasing goods in the APP and becoming a distributor to share goods can also automatically lock the relationship between distributors and set distributor levels. At the same time, platform merchants can contact all their users using WhatsApp to convert potential users into paying users and paying users into distributors.
The WhatsAppSCRM system we developed can greatly improve the efficiency of customer service work, with automatic replies, quick replies, translation, one-click import of address books and other functions.
SocialEpoch completes the overall closed loop of social e-commerce.
The domestic social e-commerce based on WeChat is extremely competitive and is already in the red ocean stage.Overseas, social e-commerce based on WhatsApp is still a blue ocean, and no company has yet done this, so this is a very broad market.
◆ Social e-commerce platform Lopdeals
In Lopdeals, we can find that it is quite different from ordinary B2C e-commerce platforms. There is a red share button on the right side of each product. You can share the product with your WhatsApp friends with one click. If the friend clicks on the link and purchases the product, the sharer can obtain distribution rewards.
Of course, only by becoming a distributor of the platform can you be eligible for sharing.Distribution fission is an important part that distinguishes Lopdeals from B2C e-commerce platforms. Each distributor can obtain multiple rights and interests on the platform. These rights and interests encourage distributors to share products and recommend others to enter the platform to become distributors.
The following is an introduction to distributor rights.
1. Share and earn
As the name suggests, you can make money by sharing products. Every product in the lopdeals mall can be shared and you can make money, and the way of sharing is very simple. Click share, and you can directly share the product link to your WhatsApp friends. If your friends click the link and purchase the product, the sharer can get the reward.
2. Self-Purchase Savings
When users become lopdeals platform distributors, they can purchase platform products at discounted prices. This right is equivalent to the membership rights of other platforms. You can see that Tmall, JD.com and Ctrip currently have their own membership systems. Customers can become members by paying a certain amount of money and enjoy discounts when purchasing goods on the platform. Therefore, becoming a lopdeals distributor will also have such rights and interests.
3. Earn by recommending
The vast majority of B2C e-commerce platform members cannot get referral commissions if they recommend their friends to become members, and lopdeals gives each distributor generous referral rewards. We hope that each distributor can make as many people around him become distributors as possible. The number of platform distributors has grown rapidly with fission, and this growth has also driven a large number of ordinary users. Therefore, the platform uses distribution recommendation rewards to increase users, avoiding the way that most Internet platforms need to spend money on advertising in the early stage to grow users.
Of course, when Little A recommends distributors, when they distribute goods and recommend others to become distributors, the platform will give Little A a portion of the reward.So when one person recruits more and more people to become distributors, so many people are equivalent to part-time employees of Little A, and Little A will always make money. Therefore, this mechanism also encourages everyone to recommend more people to enter the platform and become distributors.
◆ Distributor income
In this picture, we can very clearly see the details of how we make money as a distributor, including recommendation awards, product sharing commissions and group purchase rewards. We can also see the rewards given to us by the platform during the distribution process of people at several levels below us. Finally, as a distributor, we can also form a distribution team on the platform to make money by continuously distributing goods. We can treat this as a career.
◆ Conditions for becoming a distributor
It is quite easy to become a distributor on the lopdeals platform. Users only need to purchase a "distributor gift package" on the platform to become a distributor. When we were doing lopdeals in the Indian market, the "distributor gift package" we set was 199 yuan. After the user purchases, we will express the product to them. From this moment on, the user can enjoy all the rights of a distributor.
So as mentioned earlier, after each distributor recommends a person to become a distributor, we will divide a part of the 199 yuan as a recommendation award. Our recommendation award in India is 100 yuan per person.
For those who have local connections and resources, they can recommend 40-50 people to join the platform at one time, and nearly 5,000 yuan will be credited immediately, which is a considerable amount of income for the Indian people.
Not only that, these recommended people can continue to recommend people and distribute products, so the earliest distributor can continuously obtain income from the platform.
◆ Social fission
We do it in the Indian marketlopdeals this flatWhen I was in Taiwan, I found that many people wanted to be distributors and wanted to make money, but they didn’t know how.
Messo, a well-known distribution platform in India, informs users how to make money and how to distribute by inserting instructional videos into the APP.
The method adopted by lopdeals is to allow every user to contact our platform customer service anytime and anywhere. The customer service will be online in real time and will teach users step by step how to distribute products, how to post WhatsApp updates to attract good friends to make money with them, and how to attract others to buy platform products through words.
Therefore, in the early stage, if you want users to be able to better fission and create more distributors, you must have a customer service position to assist every customer in doing this.
Through such a WhatsApp button, customers can have a direct conversation with customer service. When lopdeals operates this matter, our customer service prepares global expansion reports and copywriting every day, allowing distributors to send them on various platforms such as WhatsApp and Facebook, attracting all their friends around them to come to lopdeals, allowing them to purchase goods and become distributors.
In other words, most of the communication, consultation and other issues before the transaction are completed in WhatsApp, and the mall eventually becomes a place for transactions.Manage all your customers in WhatsApp, and every customer can be reached in real time, will not be lost over time, and will always exist in your address book.
This owned channel management method, it can also achieve a very good effect of distribution fission overseas, and the GMV of the platform is also extremely fast, which is equivalent to the platform having tens of thousands of salespeople to help sell its goods without spending a penny.
This is a huge market. The nearly 2 billion overseas WhatsApp users have the possibility to become platform distributors and users.。
Once a platform occupies the local market and has tens of thousands or hundreds of thousands of distributors, I believe it will be quite easy to sell any product. Each distributor is also the most loyal user of the platform, and consumes/makes money/entertains on this platform.
Finally, we firmly believe that there will be more and more platforms based on overseasWhatsAppowned channel streamIf you use your energy to build social e-commerce and occupy the vast blue ocean market, I believe you will be able to see it.
