The picture accompanying the historical article has expired
Introduction
The traffic cost of global expansion business of small and medium-sized brands is getting higher and higher, and the low-cost customer acquisition method through Amazon, Facebook and other platforms no longer exists. Amazon is already dominated by big sellers, and small and medium-sized sellers have fewer and fewer opportunities. At the same time, Amazon manages user information in a closed manner and will not share it with sellers like Tmall. Sellers are constrained by Amazon and cannot build their own traffic pool. The price of Facebook advertising is also gradually increasing, and at the same time, the standard management of advertising is becoming more and more strict.
So, how does the global expansion business find new blue ocean traffic and create new business growth based on the new traffic?
WhatsApp has 2 billion global monthly active users, which is similar to the domestic social marketing/social e-commerce market based on WeChat. We build our global expansion business on WhatsApp, build our own owned audience pool through WhatsApp social marketing, and create a business model based on WhatsApp social marketing to achieve business success. This is a new way of business growth.
The field of WhatsApp social marketing is still a blue ocean overseas and deserves more attention.
01
WhatsApp social marketing thinking changes
Building an owned audience pool for WhatsApp social marketing requires a transformation of thinking.
The basic growth method of the global expansion business is based on the AARRR growth logic of adding new additions through advertising and calculating ROI through monetization, and enters the field of WhatsApp social marketing.Need to shift to a way of thinking based on social marketing：
The picture accompanying the historical article has expired
- Advertising -> Social Marketing
WhatsApp traffic can be used as an entrance to attract traffic for advertising. At the same time, what is more worthy of attention is the attention of friends accumulated during the process of placing WhatsApp. Friends accumulated on WhatsApp operating accounts are a more critical user resource, which is a larger part of social marketing.
- Single conversion -> User repurchase and referral
We not only focus on a single conversion of advertising, but also conduct interactive communication through the social marketing personal account matrix to convert potential users into consumer users, and further achieve multiple repurchases by users, as well as referrals based on word of mouth.
It not only focuses on the user conversion input-output ratio of a single or short-term investment, but also pays attention to the user's repurchase and referral, and taps the user's lifetime consumption value and social relationship resource value.
- Targeting -> Database Marketing
WhatsApp social marketing is different from the advertising platform. It cannot provide user portraits and targeting.
Database marketing logic, advertisers need to differentiate between accurate users in the traffic drainage process.
02
WhatsApp social marketing traffic self-circulation model
The picture accompanying the historical article has expired
The business model built based on WhatsApp social marketing can be summarized into four stages in terms of user traffic:
Let more people come, and the more people who come will buy, let the people who buy continue to buy, and let the people who buy introduce others to buy.The global expansion business can be based on social marketing methods, using user repurchase traffic and referral traffic to replace advertising traffic, realizing the self-circulation of social traffic and building a successful business model for social marketing.
03
WhatsApp Social Marketing User Relationship Progressive Model
The picture accompanying the historical article has expired
WhatsApp social marketing,
The relationship between the operating platform and users is not achieved overnight, but is a gradual and progressive process., from potential customers, fans and friends, consumer customers, long-term members, and finally to distribution partners, similar to the diversion and progression from super-large fish ponds to precise high-value fish ponds. In order to realize the advancement of user relationships, each business model needs to design a product system, customer success service system, and transaction method that match each stage.
04
WhatsApp personal account is the business unit
The picture accompanying the historical article has expired
Every company needs to create a WhatsApp personal account matrix and use a more humanized WhatsApp personal account to establish emotional connections with customers, not just mechanical customer service communication in the traditional sense.The WhatsApp personal account matrix is a company asset. The ownership belongs to the company and the operation rights are given to employees. Employees can use WhatsApp personal accounts to achieve a traffic business closed loop of diversion, conversion, repurchase, and referral, and achieve the advancement of customer relationships and transaction performance. A WhatsApp personal account is a business unit. Enterprises can use the SocialEpoch WhatsApp SCRM system to create a matrix of WhatsApp personal accounts in batches, thereby building an owned audience pool for WhatsApp social marketing and achieving new business growth. On the basis of building a personal account matrix, companies use WhatsApp site traffic, Facebook social media traffic, advertising, etc.
WhatsApp Link Generator(Example:https://www.whatsappmarketing.cn/whatapp-link/）
Conduct bridging, divert traffic to personal accounts, empower traffic for each employee's business unit, and use WhatsApp social marketing to convert orders through each employee's business unit.
05
WhatsApp social marketing business model design
So, how does the global expansion business design the business operation model of social marketing?
The picture accompanying the historical article has expired
The business model of WhatsApp social marketing global expansion needs to include the following parts:
1. Top-level design of WhatsApp social marketing business modelThis includes establishing the basic thinking model of social marketing, completing the top-level design of the business model, designing implementation plans for actual social operations, and providing reference for customer success experiences.
2. WhatsApp social trafficHow to design a clever traffic diversion plan through WhatsApp itself, advertising, Facebook social media and other channels, bridge it through WhatsApp Link Generator, and divert traffic to the WhatsApp personal account matrix to achieve the conversion of potential users into fans and friends. Especially at present, there are good opportunities to attract traffic within the WhatsApp site. Using existing precise users to conduct WhatsApp secondary marketing and building the business on WhatsApp to build its own owned audience pool is the best choice for global expansion.
3. WhatsApp social operationThis is the most important part, including social retail and social distribution layout, how to build a personal account matrix, build a batch account unit management group, and build a multi-level customer recommendation relationship and profit distribution mechanism to achieve the advancement of customer relationships, from fans, consumers, members to distribution partners. The method is suitable for social operations of social e-commerce, social chess and card business, etc.
4. WhatsApp social empowerment black technology systemEmpower social commerce with powerful efficiency tools and e-commerce platforms, including WhatsApp internal traffic, WhatsApp SCRM management and operation system, low-cost social fission system, multi-level social e-commerce platform, etc.
5. WhatsApp social marketing organization constructionEstablishing an organization that matches the social marketing business model can even build the sales team on the basis of WhatsApp social marketing, bringing innovative organizational partnerships and more efficient success efficiency. SocialEpoch will share a series of sharings on business model design, social drainage, social retail and social distribution, social empowerment black technology system, organization construction, etc. in terms of WhatsApp social marketing global expansion business model to conquer the world. Everyone is welcome to follow and communicate with WhatsApp social marketing and obtain innovative growth of global expansion business through WhatsApp social marketing.
06
WhatsApp Social Marketing Business Benefits
Build the global expansion business model on WhatsApp social marketing, resolutely integrate existing users into the WhatsApp personal account matrix, create the business's own owned audience pool, better form emotional interactions with users, and achieve repurchase transactions and social recommendations. At the same time, the timing overseas is very good. Similar to China's WeChat social marketing in 2014, it is a trend opportunity in the blue ocean. The earlier you deploy, the easier it is to seize the opportunity.
Conclusion
About SocialEpoch
Become a WhatsApp social marketing service expert and help brands gain revenue through social marketing!
SocialEpochA series of marketing system services for WhatsApp have been launched to assist cooperative customers in building an efficient operation system for customer management and user drainage for WhatsApp marketing. The first SocialEpoch WhatsApp SCRM customer management system is launched to help cooperative customers improve the efficiency of sales and customer service management: it can coordinate the matching of multiple customer service agents and WhatsApp customer service accounts; communication messages from all customer service agents and customer service accounts are automatically synchronized to the cloud, so that customer data can be continuously saved and reviewed; intelligent reply messages are implemented so that customer service can work efficiently 24 hours a day. At the same time, SocialEpoch provides WhatsApp traffic diversion services, including WhatsApp bulk messaging, WhatsApp group creation and bulk messaging, to help cooperative customers acquire accurate new users in the blue ocean of WhatsApp traffic. On the basis of the traffic drainage and customer service marketing system, SocialEpoch will launch an empowerment system that combines social marketing methodology, social e-commerce platform, social user traffic, social marketing system, and service consultation in 2020 to provide a complete solution for the global expansion of Chinese brands in social e-commerce.
Sincerely invite to participate
SocialEpoch WhatsApp SCRM Tool Trial
The picture accompanying the historical article has expired
WhatsApp social marketing
FindSocialEpochScoialEpoch
The picture accompanying the historical article has expired
