You can now open a store on WhatsApp, and it’s free!
This feature is simply good news for cross-border sellers.
Let’s start by teaching you how to open your own cross-border sales social store, and then talk about the specific usage scenarios of the WhatsApp cross-border sales social store.
01
Register a WhatsApp Business account
Download a WhatsApp Business account from the app store, install and register. If you have already started using WhatsApp Messenger, you can synchronize the contacts and information on WhatsApp Messenger to WhatsApp Business directly in the WhatsApp Business application after downloading the WhatsApp Business account.
02
Upload your own products to the product catalog
After registering for WhatsApp Business, follow the steps below to open the WhatsApp product catalog:Settings > Business Tools > Catalog, and then you can add your own products there.
There are a few points to pay attention to when adding products, as shown in the figure below, complete your product information in sequence:
When filling in product information, pay attention to several aspects:
■ Add images. You can add a total of 10 pictures. If you have enough product pictures, you can show the full picture of the product in the first three, and basically show the complete product details and selling points. You can also use all the resources. The best picture size is 800px*800px.
■ The price item is optional and not required. If it is a B2B product and there is room for a premium, you do not need to write it.
■ The product description can be written in 15 lines with 38 characters per line. You can use it as much as you want and write everything you want to show.
■ Put the link of your own website in the product link. If you have an independent website, you can directly put the corresponding product details page and let customers click the link to place an order.
Recommend hereSocialEpoch cross-border salesSocial e-commerce distribution system LopDeals。
Supports more than 100 languages around the world and integrates distribution systems into onesocial distribution system, this system is used in combination with the social shop window of WA Business, which can help you to the greatest extent.Operating owned audience on WhatsApp, complete the distribution fission of customers.
■ The product code can be taken according to the SKU model of your own website or you can renumber it yourself. It is recommended to be consistent with the product ID on the website, which is conducive to dissemination and building customer awareness.
After the product is uploaded, it can be displayed as shown below.
Next, you can happily share the products of your cross-border sales social e-commerce store with customers. You can share it with a customer or in a WhatsApp group. You can click on the three "..." in the upper right corner of the screenshot above to share it.
03
Share your product catalog with customers to complete conversions
After uploading the products of your WhatsApp store, the next step is to operate it. You can choose to send a thumbnail introduction of your store products to any customer. For example, if a customer comes to inquire about you and needs to know about the product, you can send it to them with one click. There is no need to click on the photo album and send a large number of pictures to pollute the customer's dialog box. You can also send it directly to the group to give to customers in need, choose products, and place orders yourself.
If you have WhatsApp owned audience operations, you can combineWhatsApp SCRM Using this feature together with tools, efficiency will be greatly increased.
If your product is new, you can use the function of forwarding to multiple people to recommend the WhatsApp store link to customers, which is also very convenient.
// Summary
The social shop window function of WhatsApp is particularly useful. It can not only help save time and improve the efficiency of communicating with customers, but also show customers your professionalism, simplicity and cleanliness.
At the same time, it is also very good when doing event operations and community operations.Auxiliary tools. Let’s use it quickly!
