The world's first WhatsApp SCRM tool is officially released

WhatsApp changes

Just at the beginning of the new year, WhatsApp broke two big news. The first news is that WhatsApp announced on February 12 that global monthly active users exceeded 2 billion. From December 2017 to February this year, in just 2 years, there was a net increase of 500 million. Among them, there were more than 400 million WhatsApp users in India as of September 2019. The picture accompanying the historical article has expired The other is that on February 11, WhatsApp Pay has obtained a license from the National Payments Corporation of India (NPCI). According to the contract, it will provide services to 10 million users in the first phase, but we know that its first test payment function was in 2018. For details, please see previous articlesIs WhatsApp Pay really coming this time?? It took two long years for WhatsApp Pay to actually get the license - which made us feel that it is so difficult to do something, and sometimes it may take a lot of effort to move forward a little bit. The picture accompanying the historical article has expired On January 30, 2020, Facebook CEO Mark Zuckerberg stated during the fourth quarter 2019 earnings call that WhatsApp Pay, a P2P payment service based on UPI (Unified Payments Interface), will be launched in multiple countries in the next six months. With the huge number of users and payment, the development of WhatsApp has become more and more imaginative.

Drainage

As we all know, SocialEpoch has always insisted on providing services to everyone in the WhatsApp ecosystem. WhatsAppbulk messaging service is the first service we provide. In the past year, SocialEpochbulk messaging service has also transformed from a customer self-delivery service to an agency delivery service. No matter how the form changes, we insist on being customer-centric, providing value to customers, resolutely not harvesting customers, and insist on providing marketing and empowerment for everyone on WhatsApp. The original intention remains unchanged. As far as bulk messaging is concerned, in addition to traditional delivery services, SocialEpoch has also done a lot of exploration and evolution:

• It provides not only audience effectiveness filtering but also activity filtering;
• You can filter the audience by gender and age;
• Provide customized services for sending account avatars and nicknames;
• You can specify the country or region where the account is sent;
• Provide the most comprehensive user information query;
• Provide WhatsApp message sending interface service;
• Provide support for bulk messaging tools for small customers;
• Provide WhatsApp channel;

Empower

In the WhatsApp ecosystem, everyone is still paying attention to attracting traffic, but we know that attracting traffic is only the first step. The attracted customers need to be converted, monetized, provided with better services, remarketed, repurchased, fissioned, and managed and connected conveniently. That is to say, we need a place to host our traffic pool. In the traditional approach, customers are deposited into their own systems, mailboxes, and spreadsheets. However, when managing these customer assets, we face many problems - we cannot manage the entire chain and omni-channel of customers, customer value cannot be fully exploited, and customers cannot receive effective services. We know that in China, the WeChat ecosystem is booming, and a lot of online and offline traffic has migrated to the WeChat ecosystem. For a while, the concept of owned audience has become popular all over the country, and its scenery is unprecedented. So does WhatsApp, which has 2 billion monthly active users, have the same ecosystem? The answer is yes, please refer to previous articles for detailsWhatsApp marketing and WeChat ecosystem global expansion The same concepts of traffic drainage, classification, activation, retention, monetization, and repurchase exist on WhatsApp. When everyone talks about social media, no matter what, they cannot avoid WhatsApp, which has the world's safest, most extensive users, and most user stickiness. SocialEpoch people have always believed that the traffic pool of overseas users is built on WhatsApp, and WhatsApp customer service personal accounts and enterprise accounts should be used to carry our traffic. What can SocialEpoch do for everyone? This is a question that SocialEpoch people have been thinking about. Until Boss Scott came to India again, the first stop of our global expansion - in fact, you can easily feel that Chinese developers and cross-border e-commerce companies have moved from Southeast Asia and Indonesia to India - and had in-depth exchanges and research with the Chinese developers of global expansion India, and after in-depth thinking. Scott decided to turn our long-standing thinking into products.

Tool features

For this reason, we are the first in the world to launch WhatsApp scrm tool software to manage the owned audience that customers have accumulated on WhatsApp. This software has the following features or functions: The picture accompanying the historical article has expired

• Multiple seats The administrator creates and manages agent accounts, and can manage agent accounts by departments and levels;
• Multiple accounts One agent can manage multiple WhatsApp accounts, greatly improving customer communication efficiency and saving investment;
• Cloud sync All contact information, chat records, group information, transactions, and order information can be saved in the cloud, so there is no need to worry about the loss of information and it is convenient for customer service efficiency to be viewed, managed, and analyzed;
• Smart reply The administrator can set automatic replies according to preset conditions to achieve "7X24HR" customer service; E. Quick reply: The client can set quick replies, build a self-built knowledge base, and reply to customers with one click, making communication worry-free;
• Custom labels  You can add any number of tags to users, and use the AI engine to perform refined user operations and management. With tags, you can manage customers by level, type, and full life cycle;
• Add contacts with one click Enter the customer number to quickly open the chat window and communicate with the customer instantly;

Correct opening posture

We know that there are several ways for customers to add customer service numbers: The advertiser knows our products and customer service number because of large or small batch bulk messaging;

1. Get our customer service number based on our SEO and SEM traffic;
2. Visit other social media, such as our Facebook page, Twitter page and contact our customer service;
3. Visit our website, then know our customer service number, and then establish a relationship with our customer service;
4. Because you purchased our products offline, you can know our customer service contact information by scanning the QR code;
5. Because of the introduction from offline store customer service, I purchased the product and then learned our customer service number;
6. We proactively contact customers based on the contact information we intend to leave with them;
7. Others

We see that the stages at which customers establish connections with us are actually very different, so the strategies adopted are also correspondingly different. If we want to manage these customers through all channels and processes, and deposit them into our traffic pool, then the WhatsApp SCRM tool can play an important role. In this process, the editor believes that it is very necessary to first establish your own knowledge base: product descriptions, frequently asked questions (FAQs), different words, marketing copywriting, marketing materials - these are the company's knowledge base. With the knowledge base, customer service staff will have standardized operating procedures. Intelligent replies and quick replies can establish keyword indexes, and these can be easily retrieved using our system. It is also very important to establish a labeling system. The system supports customers to freely customize their own labeling system. You can establish it in hierarchies and categories according to your own industry characteristics. With the label system, customers can be tracked hierarchically and throughout the entire process, and marketing strategies for any group at any stage can be formulated. The greater benefit of the SocialEpoch WhatsApp SCRM tool is that when communicating with customers, customer service can accumulate data and conduct subsequent analysis. For the same traffic, the transaction efficiency is different. What is special about an excellent operator and how he serves customers can be traced in this tool, which can then be further analyzed and promoted in the overall call service. Of course, if a customer complains about your call service, you can restore the scene without having to use your mobile phone. This is the beauty of the tool. As the world's first SCRM tool based on WhatsApp, it cannot be perfect from birth. In this regard, we have also planned many versions and gadgets, which will be implemented one by one in subsequent versions. We solemnly promise that for old customers, we will provide renewal discounts and free upgrades for life. The wind has come, the window of opportunity has opened, and I look forward to your exploration and discovery. SocialEpoch was renamed SocialEpoch cross-border and SocialEpoch overseas to reflect its determination to serve the world.